Exploring the factors affecting the decision of people to purchase magazine in Bangladesh

Exploring the factors affecting the decision of people to purchase magazine in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.

Manylion Llyfryddiaeth
Prif Awdur:	Pantho, Md. Humaun Kabir
Awduron Eraill:	Leung, Sau K
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Magazine consumption Consumer behavior Print media Digital age Consumer behavior. Mass media.
Mynediad Ar-lein:	http://hdl.handle.net/10361/24141

Eitemau Tebyg

The world of print media as observed from the magazine desk of Daily Sun
gan: Mahbub, Asif
Cyhoeddwyd: (2019)

A study of the impact of electronic marketing on consumer’s purchasing behavior
gan: Nizam, Md. Rashed
Cyhoeddwyd: (2018)

Daraz and 11.11- How it impacts on consumers purchase behavior
gan: Habib, Hafsa
Cyhoeddwyd: (2024)

The unmanageable consumer /
gan: Gabriel, Yiannis, 1952-
Cyhoeddwyd: (2006)

Effect of digital media on consumer purchasing decision
gan: Siddique, Rudmila
Cyhoeddwyd: (2017)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
gan: Karmaker, Samanta, et al.
Cyhoeddwyd: (2024)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
gan: Ullah, G. M. Shafayet, et al.
Cyhoeddwyd: (2016)

Step to print media: an internship experience in The New Age
gan: Nahar, Kamrun
Cyhoeddwyd: (2018)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
gan: Sultana, Jesmin
Cyhoeddwyd: (2024)

Analysis and determination of consumer behavior on digital marketing
gan: Masherafi, Nishat Rahman
Cyhoeddwyd: (2023)

Consumer behavioral intention on purchasing Omera LPG
gan: Khan, Md. Javed
Cyhoeddwyd: (2019)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
gan: Mehzabin, Mubasshira
Cyhoeddwyd: (2024)

Consumer behavior /
gan: Hoyer, Wayne D.
Cyhoeddwyd: (1999)

Consumer behavior : buying, having, and being /
gan: Solomon, Michael R.
Cyhoeddwyd: (2011)

Understanding the consumer /
gan: Szmigin, Isabelle
Cyhoeddwyd: (2003)

Consumer behavior /
gan: Hoyer, Wayne D.
Cyhoeddwyd: (2009)

Consumer behaviour in a week /
gan: Cave, Susan, 1949-
Cyhoeddwyd: (2001)

Consumer behavior : concepts and applications /
gan: Loudon, David L.
Cyhoeddwyd: (1993)

Practical experience of print media from national desk of New Age
gan: Pushpita, Fahima Karim
Cyhoeddwyd: (2018)

Understanding the consumer /
gan: Parameswaran, M G.
Cyhoeddwyd: (2003)

Consumer behavior : buying, having, and being /
gan: Solomon, Michael R.
Cyhoeddwyd: (2002)

Consumer behavior & marketing strategy /
gan: Peter, J. Paul
Cyhoeddwyd: (2010)

Consumer behavior : building marketing strategy /
gan: Hawkins, Del I.
Cyhoeddwyd: (2004)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
gan: Ayon, Sadman Sakib
Cyhoeddwyd: (2024)

Report on the internship program at Dhaka Tribune
gan: Hossain, Tanita
Cyhoeddwyd: (2020)

An analysis of the trends that influence the buyers to purchase online magazines
gan: Hossain, Md. Akib
Cyhoeddwyd: (2020)

Consumer behavior and managerial decision making /
gan: Kardes, Frank R.
Cyhoeddwyd: (2002)

How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
gan: Akram, Irfan
Cyhoeddwyd: (2021)

Bounded rationality and industrial organization
gan: Spiegler, Ran

Print media theories: journalistic practices at New Age
gan: Sakhawat, Sanjida
Cyhoeddwyd: (2018)

A report on the internship at New Age
gan: Monika, Fahmida Ahmed
Cyhoeddwyd: (2019)

A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
gan: Turna, Kazi Tasmia Mahmud
Cyhoeddwyd: (2024)

Difference between print media and broadcast media
gan: Tabassum, Anika
Cyhoeddwyd: (2018)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
gan: Hasin, Munira
Cyhoeddwyd: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
gan: Chowdhury, Sunzid
Cyhoeddwyd: (2024)

Decoding the aspects of print media journalism at Daily Sun
gan: Latif, Sajid Ahsan
Cyhoeddwyd: (2022)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
gan: Rahman, Md. Zubair
Cyhoeddwyd: (2021)

Extensive research of the consumer perspective on Pant/Pull up diapers. a thorough analysis of Square Toiletries Limited
gan: Chowdhury, A S M Rafat Rahim
Cyhoeddwyd: (2022)

Viewing different aspects of journalism at Dhaka Tribune
gan: Brinti, Nafis Sultana
Cyhoeddwyd: (2022)

A report on the internship at New Age
gan: Adhora, Shamsun Nahar
Cyhoeddwyd: (2019)