Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.
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| Lingua: | English |
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Brac University
2024
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| Accesso online: | http://hdl.handle.net/10361/24141 |
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10361-241412024-09-19T21:04:49Z Exploring the factors affecting the decision of people to purchase magazine in Bangladesh Pantho, Md. Humaun Kabir Leung, Sau K Brac Business School, Brac University Magazine consumption Consumer behavior Print media Digital age Consumer behavior. Mass media. This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 38). This report explores the variables that influence people's decisions to buy magazines in Bangladesh, pointing out an area that is often ignored in the age ofdigital media. Using a qualitative methodology, the study conducted audio interviews with a wide range of participants from different age groups and backgrounds. Interviewees' preferences for magazines, purchasing patterns, content preferences, purchase barriers, and thoughts of magazines' position in the digital era were investigated. The results prove the complicated interactions among cultural norms, individual preferences, and other important factors that affect magazine consumption in Bangladesh. Md. Humaun Kabir Pantho M. Business Administration 2024-09-19T06:42:29Z 2024-09-19T06:42:29Z ©2024 2024-05 Internship report ID 21364006 http://hdl.handle.net/10361/24141 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Magazine consumption Consumer behavior Print media Digital age Consumer behavior. Mass media. |
| spellingShingle |
Magazine consumption Consumer behavior Print media Digital age Consumer behavior. Mass media. Pantho, Md. Humaun Kabir Exploring the factors affecting the decision of people to purchase magazine in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. |
| author2 |
Leung, Sau K |
| author_facet |
Leung, Sau K Pantho, Md. Humaun Kabir |
| format |
Internship report |
| author |
Pantho, Md. Humaun Kabir |
| author_sort |
Pantho, Md. Humaun Kabir |
| title |
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh |
| title_short |
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh |
| title_full |
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh |
| title_fullStr |
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh |
| title_full_unstemmed |
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh |
| title_sort |
exploring the factors affecting the decision of people to purchase magazine in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24141 |
| work_keys_str_mv |
AT panthomdhumaunkabir exploringthefactorsaffectingthedecisionofpeopletopurchasemagazineinbangladesh |
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1814309240917983232 |