Engaging people with employer branding at BRAC-Aarong
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Formato: | Internship report |
| Lenguaje: | English |
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Brac University
2024
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| Acceso en línea: | http://hdl.handle.net/10361/24130 |
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10361-24130 |
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10361-241302024-09-18T21:00:38Z Engaging people with employer branding at BRAC-Aarong Eiaz-Ur-Rahman, A. F. M. Hafiz, Nusrat Brac Business School, Brac University Employee engagement Aarong Data analysis HR practices Brand marketing Customer relationship. Employer branding. Customer relations--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 50-52). This report derives on my experience being intern of Human Resources Department of BRAC-Aarong. Through the knowledge I gained from my academic courses at BRAC Business School and the practical experience in Aarong, I have generated this report that contains my research on “Engaging People with Employer Branding at BRAC-Aarong”. This report aims to explain their recruitment process, their employer branding activities, marketing practices and the business analysis through PESTLE, SWOT and Porter’s five forces model used to make thing understand clearly. In Chapter 3, a broad and in-depth analysis of relationship between their employer branding and turnover intention were showcased by gathering information using from primary survey data and data were established using SPSS software to bring the best outcome of the result. Making good explanation of the variables factors and clearing the understanding of the importance of employer branding to keep turnover rate lower. Last, thoughtful recommendations were provided to increase their future successes. A. F. M. Eiaz-Ur-Rahman B. Business Administration 2024-09-18T09:12:07Z 2024-09-18T09:12:07Z ©2024 2024-05 Internship report ID 20304018 http://hdl.handle.net/10361/24130 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 72 pages application/pdf Brac University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Employee engagement Aarong Data analysis HR practices Brand marketing Customer relationship. Employer branding. Customer relations--Management. |
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Employee engagement Aarong Data analysis HR practices Brand marketing Customer relationship. Employer branding. Customer relations--Management. Eiaz-Ur-Rahman, A. F. M. Engaging people with employer branding at BRAC-Aarong |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Hafiz, Nusrat |
| author_facet |
Hafiz, Nusrat Eiaz-Ur-Rahman, A. F. M. |
| format |
Internship report |
| author |
Eiaz-Ur-Rahman, A. F. M. |
| author_sort |
Eiaz-Ur-Rahman, A. F. M. |
| title |
Engaging people with employer branding at BRAC-Aarong |
| title_short |
Engaging people with employer branding at BRAC-Aarong |
| title_full |
Engaging people with employer branding at BRAC-Aarong |
| title_fullStr |
Engaging people with employer branding at BRAC-Aarong |
| title_full_unstemmed |
Engaging people with employer branding at BRAC-Aarong |
| title_sort |
engaging people with employer branding at brac-aarong |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24130 |
| work_keys_str_mv |
AT eiazurrahmanafm engagingpeoplewithemployerbrandingatbracaarong |
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