Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024.
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| Формат: | Internship report |
| Язык: | English |
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Brac University
2024
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| Online-ссылка: | http://hdl.handle.net/10361/24125 |
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10361-241252024-09-25T09:37:22Z Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective Zohara, Fatema Tuz Islam, Ekramul Brac Business School, Brac University Commercial executive Strategic solutions Dynamic market Strategic marketing Strategic Marketing. Textile Industry--Marketing --Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 62). This report provides an in-depth analysis of strategic marketing initiatives and best practices in the fabric importation industry from the perspective of a commercial executive. Drawing on industry research, case studies, and internship experiences, the report examines key challenges faced by fabric importation companies and proposes strategic solutions to address them. The fabric importation industry is characterized by dynamic market conditions, evolving consumer preferences, and intense competitive pressures. In response to these challenges, companies like Rumi International have embraced strategic marketing initiatives to drive success and maintain a competitive edge. Key insights from the report include the importance of market segmentation and product positioning in catering to diverse consumer needs, the critical role of supplier relationship management and quality control in ensuring product excellence and reliability, and the significance of innovation and differentiation in fostering brand loyalty and market differentiation. Strategic marketing initiatives such as market segmentation, product positioning, and branding strategies enable fabric importation companies to identify market opportunities, target specific consumer segments, and differentiate their offerings from competitors. Best practices in supplier selection, logistics optimization, and quality management contribute to operational efficiency, supply chain resilience, and product quality assurance. Overall, strategic marketing initiatives and best practices play a pivotal role in driving success and competitiveness in the fabric importation industry. By embracing innovation, fostering strategic partnerships, and staying attuned to market dynamics, fabric importation companies can navigate challenges, capitalize on opportunities, and achieve sustainable growth in the global marketplace. Fatema Tuz Zohara M. Business Administration 2024-09-18T06:44:47Z 2024-09-18T06:44:47Z ©2024 2024-04 Internship report ID 20264083 http://hdl.handle.net/10361/24125 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 62 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Commercial executive Strategic solutions Dynamic market Strategic marketing Strategic Marketing. Textile Industry--Marketing --Bangladesh. |
| spellingShingle |
Commercial executive Strategic solutions Dynamic market Strategic marketing Strategic Marketing. Textile Industry--Marketing --Bangladesh. Zohara, Fatema Tuz Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. |
| author2 |
Islam, Ekramul |
| author_facet |
Islam, Ekramul Zohara, Fatema Tuz |
| format |
Internship report |
| author |
Zohara, Fatema Tuz |
| author_sort |
Zohara, Fatema Tuz |
| title |
Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| title_short |
Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| title_full |
Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| title_fullStr |
Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| title_full_unstemmed |
Strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| title_sort |
strategic marketing initiatives and best practices in fabric importation: a commercial executive's perspective |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24125 |
| work_keys_str_mv |
AT zoharafatematuz strategicmarketinginitiativesandbestpracticesinfabricimportationacommercialexecutivesperspective |
| _version_ |
1814309455796371456 |