Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Sakib, MD. Nazmus
Rannpháirtithe: Chowdhury, Suman Paul
Formáid: Internship report
Teanga:English
Foilsithe / Cruthaithe: Brac University 2024
Ábhair:
Brand perception
Banglalink Digital Communications Limited
360-degree brand campaign
Mobile network
4G
Integrated marketing communications
Digital marketing
Network perception
Brand choice > Telecommunication.
Marketing > Telephone companies > Bangladesh.
Communication in marketing.
Advertising campaigns.
Rochtain ar líne:http://hdl.handle.net/10361/24112

Ar líne

http://hdl.handle.net/10361/24112

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