Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiska uppgifter
Huvudupphovsman:	Sakib, MD. Nazmus
Övriga upphovsmän:	Chowdhury, Suman Paul
Materialtyp:	Internship report
Språk:	English
Publicerad:	Brac University 2024
Ämnen:	Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice > Telecommunication. Marketing > Telephone companies > Bangladesh. Communication in marketing. Advertising campaigns.
Länkar:	http://hdl.handle.net/10361/24112

Liknande verk

Effectiveness of brand presence on digital marketing by Positive Hub 360
av: Mostafa, Chowdhury Fahim
Publicerad: (2016)

The impact of digital marketing on BTL marketing campaigns
av: Raeq, Protyoi Sinha
Publicerad: (2016)

Asiatic 360 and beyond
av: Anwar, Adiba
Publicerad: (2018)

Consumer promotion campaign in digital platform/media
av: Emon, Istiauque Ahmed
Publicerad: (2018)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
av: Bhuiyan, A.K.M. Akibuzzaman
Publicerad: (2023)

Impact of digital marketing on brand awareness
av: Mahmud, Frahim
Publicerad: (2017)

Digital brand communication transformation in the stock brokerage industry
av: Baroi, Rojer Nicothem
Publicerad: (2023)

Impact of digital marketing on brand awareness
av: Haq, Navid Alvi
Publicerad: (2024)

Branding and communication mix of Transcom Beverages Ltd
av: Arefin, Sajid
Publicerad: (2024)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
av: Afrin, Sajia
Publicerad: (2024)

Analysing the relationship between promotional activities and sales
av: Sen, Mondira
Publicerad: (2023)

Developing content strategy of Airtel across digital platforms
av: Jahan, Mashrufa
Publicerad: (2024)

The effect of advertising awareness on brand equity in social media
av: Jabin, Siddiqua Mahe
Publicerad: (2022)

The impact of digital marketing in building customer relationship and brand promotion
av: Khan, Sanzeeda Islam
Publicerad: (2020)

Marketing and Brand Communication of SEBL | DX Group
av: Bin Azad, Kazi Zonaid
Publicerad: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
av: Mazumder, Avranil
Publicerad: (2024)

Impact of digital marketing on Nagad’s success
av: Jerin, Nowshin
Publicerad: (2023)

Brand awareness and business development through digital marketing
av: Hossain, Md Amir
Publicerad: (2018)

Ideal social media marketing communication strategies for ISP industries of Bangladesh
av: Hossain, Md. Abir
Publicerad: (2024)

The planning process for BTL marketing campaigns
av: Yasin, Md. Fahad
Publicerad: (2017)

Driving engagement and innovation of My Robi
av: Chowdhury, Anika Aftarin
Publicerad: (2024)

An in-depth analysis of Greenovent's 360-degree services and the role of social media in its business performance
av: Hossain, Sadia
Publicerad: (2021)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
av: Khondokar, Golam Ishtiaq
Publicerad: (2017)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
av: Khan, Zahidur Rahim
Publicerad: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
av: Neehal, Saber Hossain
Publicerad: (2024)

Operations and marketing campaigning strategies
av: Molla, Tashfick Ahmed
Publicerad: (2018)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
av: Rakibuzzaman, Md.
Publicerad: (2019)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
av: Aurin, Shenjuti Mahmud
Publicerad: (2022)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
av: Ashraf, Zayed
Publicerad: (2024)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
av: Mahadi, Kazi Ahbab
Publicerad: (2022)

How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
av: Mahbuba, Tasneem
Publicerad: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
av: Rahman, Adrita
Publicerad: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
av: Neha, Tafriha Kamrul
Publicerad: (2024)

Different campaigns of Pathao Ltd
av: Kanta, Tamanna Rahman
Publicerad: (2018)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
av: Rahman, Md. Zubair
Publicerad: (2021)

Building brand equity of Khulna Titans through digital marketing
av: Chowdhury, Muktadir Mamun
Publicerad: (2018)

The transformation of communication and media in digital era
av: Khanam, Syeda Afia
Publicerad: (2020)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
av: Lodi, Adib Bin Samsad
Publicerad: (2024)

Service marketing of Field Information Solution Limited
av: Islam, Md. Mominul
Publicerad: (2023)

Brand awareness and brand perception of ‘Mr. Cookie’
av: Pranto, Mehbub Hossain
Publicerad: (2019)