Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Dettagli Bibliografici
Autore principale:	Sakib, MD. Nazmus
Altri autori:	Chowdhury, Suman Paul
Natura:	Internship report
Lingua:	English
Pubblicazione:	Brac University 2024
Soggetti:	Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice > Telecommunication. Marketing > Telephone companies > Bangladesh. Communication in marketing. Advertising campaigns.
Accesso online:	http://hdl.handle.net/10361/24112

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