Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

ग्रंथसूची विवरण
मुख्य लेखक:	Sakib, MD. Nazmus
अन्य लेखक:	Chowdhury, Suman Paul
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice > Telecommunication. Marketing > Telephone companies > Bangladesh. Communication in marketing. Advertising campaigns.
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/24112

समान संसाधन

Effectiveness of brand presence on digital marketing by Positive Hub 360
द्वारा: Mostafa, Chowdhury Fahim
प्रकाशित: (2016)

The impact of digital marketing on BTL marketing campaigns
द्वारा: Raeq, Protyoi Sinha
प्रकाशित: (2016)

Asiatic 360 and beyond
द्वारा: Anwar, Adiba
प्रकाशित: (2018)

Consumer promotion campaign in digital platform/media
द्वारा: Emon, Istiauque Ahmed
प्रकाशित: (2018)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
द्वारा: Bhuiyan, A.K.M. Akibuzzaman
प्रकाशित: (2023)

Impact of digital marketing on brand awareness
द्वारा: Mahmud, Frahim
प्रकाशित: (2017)

Digital brand communication transformation in the stock brokerage industry
द्वारा: Baroi, Rojer Nicothem
प्रकाशित: (2023)

Impact of digital marketing on brand awareness
द्वारा: Haq, Navid Alvi
प्रकाशित: (2024)

Branding and communication mix of Transcom Beverages Ltd
द्वारा: Arefin, Sajid
प्रकाशित: (2024)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
द्वारा: Afrin, Sajia
प्रकाशित: (2024)

Analysing the relationship between promotional activities and sales
द्वारा: Sen, Mondira
प्रकाशित: (2023)

Developing content strategy of Airtel across digital platforms
द्वारा: Jahan, Mashrufa
प्रकाशित: (2024)

The effect of advertising awareness on brand equity in social media
द्वारा: Jabin, Siddiqua Mahe
प्रकाशित: (2022)

The impact of digital marketing in building customer relationship and brand promotion
द्वारा: Khan, Sanzeeda Islam
प्रकाशित: (2020)

Marketing and Brand Communication of SEBL | DX Group
द्वारा: Bin Azad, Kazi Zonaid
प्रकाशित: (2023)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
द्वारा: Mazumder, Avranil
प्रकाशित: (2024)

Impact of digital marketing on Nagad’s success
द्वारा: Jerin, Nowshin
प्रकाशित: (2023)

Brand awareness and business development through digital marketing
द्वारा: Hossain, Md Amir
प्रकाशित: (2018)

Ideal social media marketing communication strategies for ISP industries of Bangladesh
द्वारा: Hossain, Md. Abir
प्रकाशित: (2024)

The planning process for BTL marketing campaigns
द्वारा: Yasin, Md. Fahad
प्रकाशित: (2017)

Driving engagement and innovation of My Robi
द्वारा: Chowdhury, Anika Aftarin
प्रकाशित: (2024)

An in-depth analysis of Greenovent's 360-degree services and the role of social media in its business performance
द्वारा: Hossain, Sadia
प्रकाशित: (2021)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
द्वारा: Khondokar, Golam Ishtiaq
प्रकाशित: (2017)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
द्वारा: Khan, Zahidur Rahim
प्रकाशित: (2023)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
द्वारा: Neehal, Saber Hossain
प्रकाशित: (2024)

Operations and marketing campaigning strategies
द्वारा: Molla, Tashfick Ahmed
प्रकाशित: (2018)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
द्वारा: Rakibuzzaman, Md.
प्रकाशित: (2019)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
द्वारा: Aurin, Shenjuti Mahmud
प्रकाशित: (2022)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
द्वारा: Ashraf, Zayed
प्रकाशित: (2024)

A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
द्वारा: Mahadi, Kazi Ahbab
प्रकाशित: (2022)

How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
द्वारा: Mahbuba, Tasneem
प्रकाशित: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
द्वारा: Rahman, Adrita
प्रकाशित: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
द्वारा: Neha, Tafriha Kamrul
प्रकाशित: (2024)

Different campaigns of Pathao Ltd
द्वारा: Kanta, Tamanna Rahman
प्रकाशित: (2018)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
द्वारा: Rahman, Md. Zubair
प्रकाशित: (2021)

Building brand equity of Khulna Titans through digital marketing
द्वारा: Chowdhury, Muktadir Mamun
प्रकाशित: (2018)

The transformation of communication and media in digital era
द्वारा: Khanam, Syeda Afia
प्रकाशित: (2020)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
द्वारा: Lodi, Adib Bin Samsad
प्रकाशित: (2024)

Service marketing of Field Information Solution Limited
द्वारा: Islam, Md. Mominul
प्रकाशित: (2023)

Brand awareness and brand perception of ‘Mr. Cookie’
द्वारा: Pranto, Mehbub Hossain
प्रकाशित: (2019)