Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

מידע ביבליוגרפי
מחבר ראשי: Sakib, MD. Nazmus
מחברים אחרים: Chowdhury, Suman Paul
פורמט: Internship report
שפה:English
יצא לאור: Brac University 2024
נושאים:
Brand perception
Banglalink Digital Communications Limited
360-degree brand campaign
Mobile network
4G
Integrated marketing communications
Digital marketing
Network perception
Brand choice > Telecommunication.
Marketing > Telephone companies > Bangladesh.
Communication in marketing.
Advertising campaigns.
גישה מקוונת:http://hdl.handle.net/10361/24112

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