Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiske detaljer
Hovedforfatter:	Sakib, MD. Nazmus
Andre forfattere:	Chowdhury, Suman Paul
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice > Telecommunication. Marketing > Telephone companies > Bangladesh. Communication in marketing. Advertising campaigns.
Online adgang:	http://hdl.handle.net/10361/24112

Lignende værker

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Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
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Impact of digital marketing on brand awareness
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Digital brand communication transformation in the stock brokerage industry
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Impact of digital marketing on brand awareness
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Branding and communication mix of Transcom Beverages Ltd
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Analysing the relationship between promotional activities and sales
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The effect of advertising awareness on brand equity in social media
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The impact of digital marketing in building customer relationship and brand promotion
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Udgivet: (2020)

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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
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Udgivet: (2023)

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Ideal social media marketing communication strategies for ISP industries of Bangladesh
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The planning process for BTL marketing campaigns
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A study on the influence of COVID-19 on university students online food purchasing behavior in Bangladesh
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How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method
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Different campaigns of Pathao Ltd
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Role of digital marketing in creating brand awareness and affecting consumer buying behavior
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Building brand equity of Khulna Titans through digital marketing
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The transformation of communication and media in digital era
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How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
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Service marketing of Field Information Solution Limited
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Brand awareness and brand perception of ‘Mr. Cookie’
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