Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Langue: | English |
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Brac University
2024
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| Accès en ligne: | http://hdl.handle.net/10361/24112 |
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10361-241122024-09-18T21:01:27Z Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G Sakib, MD. Nazmus Chowdhury, Suman Paul Brac Business School, Brac University Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice--Telecommunication. Marketing--Telephone companies--Bangladesh. Communication in marketing. Advertising campaigns. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 48). Banglalink Digital Communications Limited, the third-biggest mobile service in Bangladesh has established itself as the market leader in terms of network speed. Furthermore, for four years continually, Banglalink has been named the fastest 4G network in the nation according to the Ookla Speedtest Awards. This report aims to evaluate how a 360-degree brand campaign can bridge the disconnect between Banglalink's Fastest 4G service and consumer perceptions of its effectiveness. Secondary data for this study were collected from a variety of sources, including published publications, reports, websites, journals and internal media reports. Furthermore, an online survey was conducted in order to measure the effectiveness of the communication design, followed by an analysis of the survey results and recommendations. The findings revealed that various factors impacting outbound communication influence brand perception in customer’s minds which in return bridges the gap between experience and perception. MD. Nazmus Sakib B. Business Administration 2024-09-18T05:12:44Z 2024-09-18T05:12:44Z ©2024 2024-04 Internship report ID 20104121 http://hdl.handle.net/10361/24112 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 60 pages application/pdf Brac University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice--Telecommunication. Marketing--Telephone companies--Bangladesh. Communication in marketing. Advertising campaigns. |
| spellingShingle |
Brand perception Banglalink Digital Communications Limited 360-degree brand campaign Mobile network 4G Integrated marketing communications Digital marketing Network perception Brand choice--Telecommunication. Marketing--Telephone companies--Bangladesh. Communication in marketing. Advertising campaigns. Sakib, MD. Nazmus Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Chowdhury, Suman Paul |
| author_facet |
Chowdhury, Suman Paul Sakib, MD. Nazmus |
| format |
Internship report |
| author |
Sakib, MD. Nazmus |
| author_sort |
Sakib, MD. Nazmus |
| title |
Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G |
| title_short |
Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G |
| title_full |
Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G |
| title_fullStr |
Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G |
| title_full_unstemmed |
Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G |
| title_sort |
bridging the experience and perception gap through 360-degree brand campaign: a case of banglalink fastest 4g |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24112 |
| work_keys_str_mv |
AT sakibmdnazmus bridgingtheexperienceandperceptiongapthrough360degreebrandcampaignacaseofbanglalinkfastest4g |
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