Factors affecting user experience in integrated app services: a study on VU Mobile
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Materyal Türü: | Internship report |
| Dil: | English |
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Brac University
2024
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| Online Erişim: | http://hdl.handle.net/10361/24104 |
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10361-24104 |
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10361-241042024-09-17T21:03:36Z Factors affecting user experience in integrated app services: a study on VU Mobile Zahan, Taa-Seen Arif, H M Rubel, Mohammad Rabiul Basher Brac Business School, Brac University VU Mobile App-based service Integrated app services App-in-app services Customer experience Customer satisfaction Application software--Mobile communication systems. Consumer satisfaction--Telecommunication. Mobile communication systems--User-centered system design. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 72-76). The spread of consolidated to app-in-app services brings a new trend of being user-driven, particularly in mobile apps. This study paper, whose title is "The Next Frontier in App Design: An investigation on "The Improvement of User Experience in Integrated App Services" research highlights the major features regarding user experience in app-within-app services. In the study, the author focused on the most effective points like personalization, seamless integration, fast speed optimization, easy user-friendly design, and strong security mechanisms as such a user will be happy and engaged. A survey of 120 users was used among others to find out how they use and prioritize in-app services with respect to the full set of services to which they subscribe. Customer outputs' results indicate that custom services built by AI and machine learning structures not only increase users' interest but also ensure satisfaction by accurately predicting and meeting their needs. Moreover API integration allows for uninterrupted services to be quickly ported into apps. Such a scenario appears that improves the quality of user interaction and smooths the flow of an individual between the distinctive services. The performance optimization is the main factor to be highlighted and the research points out that response time and efficiency should be the lowest and the highest level respectively to cater for the present day people who crave for real time processing. Study reinforces the fact that one should be focused on user centered design philosophy, which comprises heeding user feedback, as well as beta testing and direct user participation in the design process. This leads to users being provided with a product that doesn't just tick all the boxes but goes even beyond their expectations. Protecting privacy and security are the key issues, so study is based on stricter data protection processes and it will keep trust of users and their safety. The role of security is growing even more, as privacy as well as data security are matters of great significance nowadays. Taa-Seen Zahan B. Business Administration 2024-09-17T09:07:50Z 2024-09-17T09:07:50Z ©2024 2024-05 Internship report ID 18104051 http://hdl.handle.net/10361/24104 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 78 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
VU Mobile App-based service Integrated app services App-in-app services Customer experience Customer satisfaction Application software--Mobile communication systems. Consumer satisfaction--Telecommunication. Mobile communication systems--User-centered system design. |
| spellingShingle |
VU Mobile App-based service Integrated app services App-in-app services Customer experience Customer satisfaction Application software--Mobile communication systems. Consumer satisfaction--Telecommunication. Mobile communication systems--User-centered system design. Zahan, Taa-Seen Factors affecting user experience in integrated app services: a study on VU Mobile |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Arif, H M |
| author_facet |
Arif, H M Zahan, Taa-Seen |
| format |
Internship report |
| author |
Zahan, Taa-Seen |
| author_sort |
Zahan, Taa-Seen |
| title |
Factors affecting user experience in integrated app services: a study on VU Mobile |
| title_short |
Factors affecting user experience in integrated app services: a study on VU Mobile |
| title_full |
Factors affecting user experience in integrated app services: a study on VU Mobile |
| title_fullStr |
Factors affecting user experience in integrated app services: a study on VU Mobile |
| title_full_unstemmed |
Factors affecting user experience in integrated app services: a study on VU Mobile |
| title_sort |
factors affecting user experience in integrated app services: a study on vu mobile |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24104 |
| work_keys_str_mv |
AT zahantaaseen factorsaffectinguserexperienceinintegratedappservicesastudyonvumobile |
| _version_ |
1814308503549902848 |