The influence of social media platforms and different content formats on brand Image and customer acquisition
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Langue: | English |
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Brac University
2024
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| Accès en ligne: | http://hdl.handle.net/10361/24102 |
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10361-241022024-09-17T21:00:37Z The influence of social media platforms and different content formats on brand Image and customer acquisition Rifat, Amin Ahamed Enam, Fabiha Brac Business School, Brac University Shikho Biddaloy Marketing strategies Social media Customer acquisition Online social networks. Internet marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 38). This internship report deliberates on how within a very short period Shikho has successfully implemented all its marketing and content strategies to reach the right customers at the right time. It also covers the content formats used by Shikho to promote its academic programs,animated lessons,admission programs and the recent milestone project ‘Shikho Biddaloy’.It also focuses on the effectiveness of campaigns offered by Shikho with good quality contents in different formats such vertical,horizontal and square;animated contents and static posts.The report also states the chosen company’s competitor’s situation in the current market and gives a clear view of their strengths and weaknesses, also a part is indeed in the report where few suggestions for the company are illustrated considering the current situation it is in. And lastly, finding out the reasons why students are willing to consider Shikho as their mentor in terms of teaching methods,content assets and staying ahead on the Bandladeshi Ed-tech market.Sikho Technologies Ltd has selected Facebook, Instagram, and LinkedIn as crucial platforms for engaging with a wide spectrum of people. Facebook is used for community interaction, Instagram is used for visual storytelling, and LinkedIn is used for business networking.According to the report, many content formats are crucial in influencing brand perception and client acquisition. The most popular videos attracted the most user interaction, thus increasing brand perception and luring potential consumers. These videos included instructional ideas and success stories.Polls, quizzes, and live sessions are examples of interactive content that dramatically enhanced user engagement and allowed for one-on-one communication between a company and its audience. This strategy promoted inclusion and tailored communication while also enhancing the brand's reputation.Color schemes, logo usage, and tone of voice are just a few branding components that need to be consistent in order to maintain brand identification across various social media platforms and content types.Social media evaluations and testimonials from clients significantly improved the credibility and image of the brand. When potential customers read real user experiences, they were more likely to interact with the brand. At Shikho Technologies Ltd., the impact of social media platforms and content types on brand perception and client acquisition is a fluid and complex process. The organization can build a strong brand identity, engage with its target audience, and ultimately drive effective customer acquisition in the cutthroat technology education industry by carefully using the power of multiple content formats across numerous platforms. Amin Ahamed Rifat B. Business Administration 2024-09-17T08:38:02Z 2024-09-17T08:38:02Z ©2023 2023-01 Internship report ID 19104070 http://hdl.handle.net/10361/24102 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Shikho Biddaloy Marketing strategies Social media Customer acquisition Online social networks. Internet marketing. |
| spellingShingle |
Shikho Biddaloy Marketing strategies Social media Customer acquisition Online social networks. Internet marketing. Rifat, Amin Ahamed The influence of social media platforms and different content formats on brand Image and customer acquisition |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Rifat, Amin Ahamed |
| format |
Internship report |
| author |
Rifat, Amin Ahamed |
| author_sort |
Rifat, Amin Ahamed |
| title |
The influence of social media platforms and different content formats on brand Image and customer acquisition |
| title_short |
The influence of social media platforms and different content formats on brand Image and customer acquisition |
| title_full |
The influence of social media platforms and different content formats on brand Image and customer acquisition |
| title_fullStr |
The influence of social media platforms and different content formats on brand Image and customer acquisition |
| title_full_unstemmed |
The influence of social media platforms and different content formats on brand Image and customer acquisition |
| title_sort |
influence of social media platforms and different content formats on brand image and customer acquisition |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24102 |
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AT rifataminahamed theinfluenceofsocialmediaplatformsanddifferentcontentformatsonbrandimageandcustomeracquisition AT rifataminahamed influenceofsocialmediaplatformsanddifferentcontentformatsonbrandimageandcustomeracquisition |
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