Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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Brac University
2024
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10361-240932024-09-17T21:00:24Z Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD Islam, Md. Shajidul Arif, H.M. Brac Business School, Brac University Customer satisfaction Banking sector EXIM Bank Limited Commercial bank Export Import Bank of Bangladesh Limited Consumer satisfaction. Banks and banking--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 50). With its founding in 1999, EXIM Bank Limited, a well-known private commercial bank in Bangladesh, has grown remarkably, establishing an important participant in the banking sector in the country. Evaluating the effects of tangibleness, responsiveness, assurance, empathy, and reliability on customer satisfaction at the EXIM Bank Ring Road Branch was the goal of this research. The process included developing an organized questionnaire, interviewing 100 people to get their opinions, and applying SERVQUAL for in-depth comprehension. Primary sources included direct inquiries, real-world banking experiences, discussions with coworkers, task reviews, consumer experiences, and discussions with management. The official web page, the Annual Report, and appropriate books and articles were used as secondary sources. According to research, consumers like the bank's offerings and structures, and technology has enhanced services. High satisfaction is an effect of the bank's excellent customer service, which places an immense value on reliability and responsiveness. While thoughtfulness and ease of use are valued, bankers ought to push for exceptional performance and more empathy to keep their competitive edge. Md. Shajidul Islam B. Business Administration 2024-09-17T05:29:52Z 2024-09-17T05:29:52Z ©2023 2023-10 Internship report ID 19204009 http://hdl.handle.net/10361/24093 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 61 pages application/pdf Brac University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Customer satisfaction Banking sector EXIM Bank Limited Commercial bank Export Import Bank of Bangladesh Limited Consumer satisfaction. Banks and banking--Bangladesh. |
spellingShingle |
Customer satisfaction Banking sector EXIM Bank Limited Commercial bank Export Import Bank of Bangladesh Limited Consumer satisfaction. Banks and banking--Bangladesh. Islam, Md. Shajidul Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
author2 |
Arif, H.M. |
author_facet |
Arif, H.M. Islam, Md. Shajidul |
format |
Internship report |
author |
Islam, Md. Shajidul |
author_sort |
Islam, Md. Shajidul |
title |
Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD |
title_short |
Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD |
title_full |
Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD |
title_fullStr |
Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD |
title_full_unstemmed |
Determinants of customer satisfaction of general banking: a study on EXIM Bank LTD |
title_sort |
determinants of customer satisfaction of general banking: a study on exim bank ltd |
publisher |
Brac University |
publishDate |
2024 |
url |
http://hdl.handle.net/10361/24093 |
work_keys_str_mv |
AT islammdshajidul determinantsofcustomersatisfactionofgeneralbankingastudyoneximbankltd |
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