CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh

CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh

This thesis is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2022.

מידע ביבליוגרפי
מחבר ראשי: Debi, Debosmita Roy
מחברים אחרים: Sultan, Parves
פורמט: Thesis
שפה:English
יצא לאור: Brac University 2024
נושאים:
CRM software
Garments sector
Sewing thread industry
Eco Threads & Yarns
Customer relationship management
Customer relations > Management > Technological innovations.
Employee retention.
Customer loyalty.
גישה מקוונת:http://hdl.handle.net/10361/24083

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