CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh

CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh

This thesis is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2022.

Bibliographic Details
Main Author:	Debi, Debosmita Roy
Other Authors:	Sultan, Parves
Format:	Thesis
Language:	English
Published:	Brac University 2024
Subjects:	CRM software Garments sector Sewing thread industry Eco Threads & Yarns Customer relationship management Customer relations > Management > Technological innovations. Employee retention. Customer loyalty.
Online Access:	http://hdl.handle.net/10361/24083

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