CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
This thesis is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2022.
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| Materyal Türü: | Tez |
| Dil: | English |
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Brac University
2024
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| Online Erişim: | http://hdl.handle.net/10361/24083 |
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10361-24083 |
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10361-240832024-09-23T04:24:15Z CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh Debi, Debosmita Roy Sultan, Parves Brac Business School, Brac University CRM software Garments sector Sewing thread industry Eco Threads & Yarns Customer relationship management Customer relations--Management--Technological innovations. Employee retention. Customer loyalty. This thesis is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2022. Cataloged from the PDF version of the thesis. Includes bibliographical references (pages 16-18). Sewing thread is an indispensable part of a garment. The garment industry has a great contribution to the socioeconomic development of Bangladesh. The benefit of a strong backward linkage has led to an increase in the demand for a local provider of garment accessories, which is unquestionably expanding the market and enhancing the opportunities. Customer relationship management has evolved to be a significant factor in raising the position of the industry by retaining customers and sustaining this demand. CRM software is also included in state-of-the-art development. Therefore, the purpose of this study is to explore the advantages and potential of CRM software in terms of customer retention and loyalty in the sewing thread business. The sources of data include information from a company's data management system and formal interviews with professionals from sales, marketing, and customer support. The study has found that the sewing thread industry use data management technologies for order placing, order tracking, and sales report generation and they forecast their buyers’ and customers’ activities through buyer visits and in-person phone calls. Due to the fact that the communication outcome, shared documents, etc. with the buyer and customer are not integrated into a specific system, they have to constantly face problems in the buyer or customer forecasting and they try to solve them in their own way. Debosmita Roy Debi M. Business Administration 2024-09-15T08:26:57Z 2024-09-15T08:26:57Z ©2022 2022-11 Thesis ID 20164049 http://hdl.handle.net/10361/24083 en Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 29 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
CRM software Garments sector Sewing thread industry Eco Threads & Yarns Customer relationship management Customer relations--Management--Technological innovations. Employee retention. Customer loyalty. |
| spellingShingle |
CRM software Garments sector Sewing thread industry Eco Threads & Yarns Customer relationship management Customer relations--Management--Technological innovations. Employee retention. Customer loyalty. Debi, Debosmita Roy CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh |
| description |
This thesis is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2022. |
| author2 |
Sultan, Parves |
| author_facet |
Sultan, Parves Debi, Debosmita Roy |
| format |
Thesis |
| author |
Debi, Debosmita Roy |
| author_sort |
Debi, Debosmita Roy |
| title |
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh |
| title_short |
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh |
| title_full |
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh |
| title_fullStr |
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh |
| title_full_unstemmed |
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh |
| title_sort |
crm software in customer retention and customer loyalty in a b2b sewing thread company in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24083 |
| work_keys_str_mv |
AT debidebosmitaroy crmsoftwareincustomerretentionandcustomerloyaltyinab2bsewingthreadcompanyinbangladesh |
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1814309240569856000 |