Consumer’s brand switching tendency inside telecommunication industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografske podrobnosti
Glavni avtor:	Adila, Fariha Noor
Drugi avtorji:	Akhter, Rahma
Format:	Internship report
Jezik:	English
Izdano:	Brac University 2024
Teme:	Telecommunication industry Brand switch Consumer satisfaction Brand loyalty Brand perception Competition > Internet service providers. Brand choice > Telecommunication.
Online dostop:	http://hdl.handle.net/10361/24071

Podobne knjige/članki

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
od: Saquib, Mohammad Nazmus
Izdano: (2024)

The brand image analysis in customer satisfaction of MyBL app
od: Redwan, Nusrat
Izdano: (2024)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
od: Neehal, Saber Hossain
Izdano: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
od: Pal, Shrabanee
Izdano: (2019)

Strategic brand planning of Symphony Mobile
od: Mahmud, Md. Ryhan
Izdano: (2018)

Raising awareness on necessity of consuming milk daily through branding activations
od: Akhter, Saif
Izdano: (2024)

The relation between brand awareness and repeat purchase
od: Zaman, Anis Uz
Izdano: (2024)

Customer engagement on social media to improve brand loyalty
od: Hasan, Md.Alif
Izdano: (2024)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
od: Chowdhury, Shakib Ahamed
Izdano: (2024)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
od: Mamun, Md. Abdullah Al
Izdano: (2018)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
od: Mazumder, Avranil
Izdano: (2024)

Services marketing and branding strategies of Englishplz Limited
od: Morshed, Zarif
Izdano: (2024)

Brand awareness and brand perception of ‘Mr. Cookie’
od: Pranto, Mehbub Hossain
Izdano: (2019)

Building brand equity and effectiveness of distribution channel of ACI Pure Salt
od: Keya, Kaniz Fatema
Izdano: (2024)

Implementations of Interactive discussions with customers to put incentives and increasing of sales along with brand loyalty
od: Al Mehdi, Abdullah
Izdano: (2023)

Employer branding of Robi Axiata Limited
od: Fayem, Naimul Hasan
Izdano: (2014)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
od: Bhuiyan, Rafiur Rahman
Izdano: (2019)

Corporate branding : concept and cases\
Izdano: (2005)

Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
od: Sakib, MD. Nazmus
Izdano: (2024)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
od: Priyanka, Afsary Adiba
Izdano: (2016)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
od: Khondokar, Golam Ishtiaq
Izdano: (2017)

Brand activation in below the line marketing
od: Sutirtha, Shafiqul Islam
Izdano: (2013)

Employer branding of Daraz Bangladesh Ltd.
od: Chowdhury, Sreejon
Izdano: (2021)

Marketing and Brand Communication of SEBL | DX Group
od: Bin Azad, Kazi Zonaid
Izdano: (2023)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
od: Fahad, Shafayet Ullah
Izdano: (2024)

Customer experience and satisfaction with Suzuki motorbikes in comparison to premium Indian and Chinese Motorcycle brands.
od: Ahmed, Iftekhar
Izdano: (2019)

Re-branding of a corporate brand: A case on Meghna Group of Industries
od: Hossain, Md. Mazid
Izdano: (2021)

Brand perception of corporate credit clients of Standard Chartered Bank
od: Aziz, Shaika
Izdano: (2014)

Analysis on launching of the new product of Olympic, FrostDelight focused on the branding and communication
od: Rakibuzzaman, Md.
Izdano: (2019)

Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
od: Rakibuzzaman, Md.
Izdano: (2019)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
od: Mamud, Dewan Seam
Izdano: (2024)

Family businesses that produce counterfeits: what is stopping them from creating their own brand?
od: Khan, Tahsan Rahman
Izdano: (2016)

An effective approach to launching a brand in Bangladesh
od: Quader, Fahim
Izdano: (2020)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
od: Ashraf, Zayed
Izdano: (2024)

Branding across borders : a guide to global brand marketing /
od: Gregory, James R.
Izdano: (2002)

Brands and firebrands : insights from experts /
Izdano: (2003)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
od: Khan, Zahidur Rahim
Izdano: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
od: Rahman, Md. Zubair
Izdano: (2021)

Telecommunication switching systems and networks /
od: Viswanathan, Thiagarajan
Izdano: (1992)

Branding and communication mix of Transcom Beverages Ltd
od: Arefin, Sajid
Izdano: (2024)