Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Dettagli Bibliografici
Autore principale:	Islam, Ariful
Altri autori:	Lee, Sang H
Natura:	Internship report
Lingua:	English
Pubblicazione:	Brac University 2024
Soggetti:	Customer services Purchase frequency Consumer purchase behavior Pathao Limited Marketing Customer relations > Management. Customer loyalty. Consumer satisfaction > Research. Relationship marketing.
Accesso online:	http://hdl.handle.net/10361/24070

http://hdl.handle.net/10361/24070

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