Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Détails bibliographiques
Auteur principal: Islam, Ariful
Autres auteurs: Lee, Sang H
Format: Internship report
Langue:English
Publié: Brac University 2024
Sujets:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Accès en ligne:http://hdl.handle.net/10361/24070

Internet

http://hdl.handle.net/10361/24070

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