Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Бібліографічні деталі
Автор: Islam, Ariful
Інші автори: Lee, Sang H
Формат: Internship report
Мова:English
Опубліковано: Brac University 2024
Предмети:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Онлайн доступ:http://hdl.handle.net/10361/24070

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