Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Detalhes bibliográficos
Autor principal: Islam, Ariful
Outros Autores: Lee, Sang H
Formato: Internship report
Idioma:English
Publicado em: Brac University 2024
Assuntos:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Acesso em linha:http://hdl.handle.net/10361/24070

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