Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

מידע ביבליוגרפי
מחבר ראשי: Islam, Ariful
מחברים אחרים: Lee, Sang H
פורמט: Internship report
שפה:English
יצא לאור: Brac University 2024
נושאים:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
גישה מקוונת:http://hdl.handle.net/10361/24070

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