Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiset tiedot
Päätekijä: Islam, Ariful
Muut tekijät: Lee, Sang H
Aineistotyyppi: Internship report
Kieli:English
Julkaistu: Brac University 2024
Aiheet:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Linkit:http://hdl.handle.net/10361/24070

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