Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Xehetasun bibliografikoak
Egile nagusia: Islam, Ariful
Beste egile batzuk: Lee, Sang H
Formatua: Internship report
Hizkuntza:English
Argitaratua: Brac University 2024
Gaiak:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Sarrera elektronikoa:http://hdl.handle.net/10361/24070

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