Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliographic Details
Main Author: Islam, Ariful
Other Authors: Lee, Sang H
Format: Internship report
Language:English
Published: Brac University 2024
Subjects:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Online Access:http://hdl.handle.net/10361/24070

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