Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Podrobná bibliografie
Hlavní autor: Islam, Ariful
Další autoři: Lee, Sang H
Médium: Internship report
Jazyk:English
Vydáno: Brac University 2024
Témata:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
On-line přístup:http://hdl.handle.net/10361/24070

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