Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografische gegevens
Hoofdauteur: Islam, Ariful
Andere auteurs: Lee, Sang H
Formaat: Internship report
Taal:English
Gepubliceerd in: Brac University 2024
Onderwerpen:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Online toegang:http://hdl.handle.net/10361/24070

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