Relationship of loyalty programs with customers’ purchase quantity and frequency

Relationship of loyalty programs with customers’ purchase quantity and frequency

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter: Islam, Ariful
Andre forfattere: Lee, Sang H
Format: Internship report
Sprog:English
Udgivet: Brac University 2024
Fag:
Customer services
Purchase frequency
Consumer purchase behavior
Pathao Limited
Marketing
Customer relations > Management.
Customer loyalty.
Consumer satisfaction > Research.
Relationship marketing.
Online adgang:http://hdl.handle.net/10361/24070

Internet

http://hdl.handle.net/10361/24070

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