Relationship of loyalty programs with customers’ purchase quantity and frequency
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| פורמט: | Internship report |
| שפה: | English |
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Brac University
2024
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| גישה מקוונת: | http://hdl.handle.net/10361/24070 |
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10361-24070 |
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10361-240702024-09-12T21:02:43Z Relationship of loyalty programs with customers’ purchase quantity and frequency Islam, Ariful Lee, Sang H Brac Business School, Brac University Customer services Purchase frequency Consumer purchase behavior Pathao Limited Marketing Customer relations--Management. Customer loyalty. Consumer satisfaction--Research. Relationship marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 80-84). This paper summarizes my internship experience at Pathao LTD's marketing department and is intended to provide a summary of the firm and my research topic, " Relationship of Loyalty Programs with Customers’ Purchase Quantity and Frequency" The report also evaluates and explores the organization's many verticals, within which it conducts business and activities. Additionally, the study evaluates the financial state of a comparable organization using a variety of financial ratios. Porter's Five Forces Model and SWOT Analysis were used to conduct an in-depth analysis of the industry's competitiveness and the company's strengths and weaknesses. Additionally, the research discusses thoroughly how a loyalty program can influence customers’ purchase quantity and frequency at Pathao LTD. Specifically, this study project aims to demonstrate how businesses may use customer loyalty programs to enhance purchase quantities and frequencies in today's competitive business environment, as well as how they can be used to make decisions that result in optimized operations. The research also includes recommendations on how to improve loyalty programs and their use. Ariful Islam B. Business Administration 2024-09-12T08:54:22Z 2024-09-12T08:54:22Z ©2022 2022-04 Internship report ID 18304027 http://hdl.handle.net/10361/24070 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 97 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer services Purchase frequency Consumer purchase behavior Pathao Limited Marketing Customer relations--Management. Customer loyalty. Consumer satisfaction--Research. Relationship marketing. |
| spellingShingle |
Customer services Purchase frequency Consumer purchase behavior Pathao Limited Marketing Customer relations--Management. Customer loyalty. Consumer satisfaction--Research. Relationship marketing. Islam, Ariful Relationship of loyalty programs with customers’ purchase quantity and frequency |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Lee, Sang H |
| author_facet |
Lee, Sang H Islam, Ariful |
| format |
Internship report |
| author |
Islam, Ariful |
| author_sort |
Islam, Ariful |
| title |
Relationship of loyalty programs with customers’ purchase quantity and frequency |
| title_short |
Relationship of loyalty programs with customers’ purchase quantity and frequency |
| title_full |
Relationship of loyalty programs with customers’ purchase quantity and frequency |
| title_fullStr |
Relationship of loyalty programs with customers’ purchase quantity and frequency |
| title_full_unstemmed |
Relationship of loyalty programs with customers’ purchase quantity and frequency |
| title_sort |
relationship of loyalty programs with customers’ purchase quantity and frequency |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24070 |
| work_keys_str_mv |
AT islamariful relationshipofloyaltyprogramswithcustomerspurchasequantityandfrequency |
| _version_ |
1814308276345503744 |