Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Brac University
2024
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/24069 |
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10361-240692024-09-12T21:04:09Z Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns Hossain, Kazi Tahmid Akhter, Rahma Brac Business School, Brac University Yamaha motorcycles ACI Motors Digital marketing Marketing strategies Marketing--Management. Internet marketing. Internet advertising. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 65). Using primary and secondary sources, the authors of this report describe the features of ACI Motors' products and the company's marketing strategy for Yamaha motorcycles in Bangladesh. Working at ACI Motors inspired me to write this piece. Since ACI is one of the most respected business groups in Bangladesh, I feel that my three-month engagement was well-spent. Findings from this study provided information regarding ACI Motors' product performance. The research was split firstly into two sections, then into chapters, to allow for more precise attention to detail. Output evaluation is the first step in developing a marketing plan for Yamaha motorcycles. In the final tally, I have made some judgments about the relative success (in terms of both volume and value) of various ACI Motors product lines. We may obtain a sense of the state of each market by looking at how much of a certain product is sold there and where that product is manufactured. The benefits and conveniences that ACI Motors Limited offers its clients are highlighted in the study. I have spoken about Yamaha's marketing plan, the factors that make digital campaigns effective, and how to break into a new market. This report was written after our team thoroughly researched the industry and the strategies used by possible competitors, as well as the company's annual report and website. To learn more about the context of the approaches used, other newspaper items have been reviewed as well. However, the ACI deemed some details too sensitive to include in this piece, therefore they were left out. The research, in my opinion, also includes recommendations and conclusions that, if applied, would improve the company's culture. Kazi Tahmid Hossain B. Business Administration 2024-09-12T08:40:34Z 2024-09-12T08:40:34Z ©2022 2022-09 Internship report ID 18104030 http://hdl.handle.net/10361/24069 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 65 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Yamaha motorcycles ACI Motors Digital marketing Marketing strategies Marketing--Management. Internet marketing. Internet advertising. |
| spellingShingle |
Yamaha motorcycles ACI Motors Digital marketing Marketing strategies Marketing--Management. Internet marketing. Internet advertising. Hossain, Kazi Tahmid Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Hossain, Kazi Tahmid |
| format |
Internship report |
| author |
Hossain, Kazi Tahmid |
| author_sort |
Hossain, Kazi Tahmid |
| title |
Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns |
| title_short |
Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns |
| title_full |
Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns |
| title_fullStr |
Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns |
| title_full_unstemmed |
Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns |
| title_sort |
strategies of digital marketing at yamaha motorcycle bangladesh and factors contributing to the success of campaigns |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24069 |
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AT hossainkazitahmid strategiesofdigitalmarketingatyamahamotorcyclebangladeshandfactorscontributingtothesuccessofcampaigns |
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1814308919988715520 |