How to engage and retain new generation employees after the pandemic COVID -19
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023.
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| التنسيق: | أطروحة |
| اللغة: | English |
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Brac University
2024
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/24026 |
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10361-24026 |
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10361-240262024-09-10T10:58:49Z How to engage and retain new generation employees after the pandemic COVID -19 Nahar, Najneen Hoque, Mohammad Enamul Brac Business School, Brac University Management techniques COVID -19 Market dominance strategies Accounting practices Management & management techniques. Working environment--Bangladesh. Generation Z--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 50-53). I got the opportunity to work at one of the biggest tech companies in Bangladesh which gives me a boost of understanding and first-hand experience of understanding the business process, business model, and the catalyst that drive the business. Besides. I got to learn the importance of an HR department and their day-to-day activities and had to deal with lots of pressure. At the beginning of this paper where the basic company information has been included. Not but least, an overall review of the company is required which is given in the second chapter. Most important the history of the company has been included. Additionally, their management techniques, marketing strategies, market dominance strategies, accounting practices, and the performance of the recent financials have been included. For comparing financial overview, the data of the last five years has been considered to show and understand a clear picture. Moreover, a clear picture of the company from a financial standpoint has been shown. Additionally, I discuss Walton's activities in the technology sector in Bangladesh and conduct a SWOT analysis to highlight internal and external strengths and weaknesses. Recently, I selected a research topic aligned with my major in Human Resource Management: investigating the retention and engagement of Generation Z employees. Through interviews with four participants, I conducted a thematic analysis to identify challenges and solutions in retaining and engaging this demographic. I also address the reasons behind low employee engagement in Bangladesh and consider the conditions of Asian employees. My findings align with previous research reports. Using qualitative research methods and semi-structured interviews, I successfully concluded my research, providing valuable insights for future researchers despite encountering limitations and challenges. Mst Najneen Nahar M. Business Administration 2024-09-09T04:15:12Z 2024-09-09T04:15:12Z ©2023 2023-09 Thesis ID 20364008 http://hdl.handle.net/10361/24026 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 53 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Management techniques COVID -19 Market dominance strategies Accounting practices Management & management techniques. Working environment--Bangladesh. Generation Z--Bangladesh. |
| spellingShingle |
Management techniques COVID -19 Market dominance strategies Accounting practices Management & management techniques. Working environment--Bangladesh. Generation Z--Bangladesh. Nahar, Najneen How to engage and retain new generation employees after the pandemic COVID -19 |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2023. |
| author2 |
Hoque, Mohammad Enamul |
| author_facet |
Hoque, Mohammad Enamul Nahar, Najneen |
| format |
Thesis |
| author |
Nahar, Najneen |
| author_sort |
Nahar, Najneen |
| title |
How to engage and retain new generation employees after the pandemic COVID -19 |
| title_short |
How to engage and retain new generation employees after the pandemic COVID -19 |
| title_full |
How to engage and retain new generation employees after the pandemic COVID -19 |
| title_fullStr |
How to engage and retain new generation employees after the pandemic COVID -19 |
| title_full_unstemmed |
How to engage and retain new generation employees after the pandemic COVID -19 |
| title_sort |
how to engage and retain new generation employees after the pandemic covid -19 |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/24026 |
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AT naharnajneen howtoengageandretainnewgenerationemployeesafterthepandemiccovid19 |
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