Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno)
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020.
| Huvudupphovsman: | |
|---|---|
| Övriga upphovsmän: | |
| Materialtyp: | Internship report |
| Språk: | English |
| Publicerad: |
Brac University
2024
|
| Ämnen: | |
| Länkar: | http://hdl.handle.net/10361/23979 |
| id |
10361-23979 |
|---|---|
| record_format |
dspace |
| spelling |
10361-239792024-09-05T21:05:54Z Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) Hossain, Afsana Haque, Shamim Ehsanul Brac Business School, Brac University Shwapno ACI Logistics Sales representatives Retail brands Business logistics. Traveling sales personnel--Legal status, laws. Retail chains (Business enterprises). This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 21). ACI logistics limited (Shwapno) is the biggest Retail Brand of Bangladesh. Shwapno outlets now have everything from apparel, home décor, electronics and in-house fashion label Shwapno Life. At Shwapno, Sales Representatives communicate directly to the consumer. As this competitive world and changing customer behavior trigger lots of pre-purchase questions regarding the products, the representatives must be always well-prepared for the answers. Now a day, there is a huge variety in products for different users who have their unique taste. Therefore, Shwapno prepares handouts and power point presentation regarding the unique selling proposition of the products. Most of the information is collected through websites and representatives are trained with those materials. Thus, representatives satisfy the needs and demand of customers by earning their trust. However, as the competitors in this sector are increasing in numbers gradually, Shwapno must hire professional health and beauty experts to train their sales representatives for even better performance and accuracy, and continue to be best among the other Retail Brands. Afsana Hossain M. Business Administration 2024-09-05T05:06:31Z 2024-09-05T05:06:31Z ©2020 2020-03 Internship report ID 16264018 http://hdl.handle.net/10361/23979 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 37 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Shwapno ACI Logistics Sales representatives Retail brands Business logistics. Traveling sales personnel--Legal status, laws. Retail chains (Business enterprises). |
| spellingShingle |
Shwapno ACI Logistics Sales representatives Retail brands Business logistics. Traveling sales personnel--Legal status, laws. Retail chains (Business enterprises). Hossain, Afsana Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Hossain, Afsana |
| format |
Internship report |
| author |
Hossain, Afsana |
| author_sort |
Hossain, Afsana |
| title |
Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) |
| title_short |
Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) |
| title_full |
Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) |
| title_fullStr |
Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) |
| title_full_unstemmed |
Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno) |
| title_sort |
impact of training on sales representatives: a study on aci logistics limited (shwapno) |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23979 |
| work_keys_str_mv |
AT hossainafsana impactoftrainingonsalesrepresentativesastudyonacilogisticslimitedshwapno |
| _version_ |
1814309597614178304 |