Marketing scenario on what influence does shelf space has on the customer’s buying decision in B2C situation

Marketing scenario on what influence does shelf space has on the customer’s buying decision in B2C situation

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Tahmid, Tokey
Andre forfattere:	Adrita, Ummul Wara
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2024
Fag:	B2C Customer’s buying decision Berger Bangladesh Marketing scenario Marketing
Online adgang:	http://hdl.handle.net/10361/23915

Lignende værker

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Buying behavior of noodles shoppers
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Udgivet: (2017)

Debt Relief and Leveraged Buy-Outs.
Udgivet: (1988)

Loyalty & customer buying behavior during pandemic period
af: Rahman, Md. Hasinur
Udgivet: (2023)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
af: Saquib, Mohammad Nazmus
Udgivet: (2024)

Alternative scenarios for BRAC University
af: Inayatullah, Sohail Tahir, et al.
Udgivet: (2016)

Towards 2000: health scenario of Bangladesh
af: Ahmed, Syed Masud, et al.
Udgivet: (2019)

A study on the “buy now” service of Bikroy.com and the causes of its success
af: Rinkue, Mir Istiak Ahmed
Udgivet: (2017)

ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
af: Shahab, Osama
Udgivet: (2019)

Challenges of merchandising in Pridebay Holdings: a garments buying house
af: Mahmood, Anindita
Udgivet: (2018)

Communication is the key point to attract customer- an over view of Tone Me Non Woven Tech
af: Hossain, S M Imran
Udgivet: (2021)

Procurement unit of Banglalink- an analysis on buying process
af: Zaman, Zannnatun Tabassum Binte
Udgivet: (2017)

Overview of MO buying procurement process and contribution to the company value chain of Robi Axiata Limited
af: Taskin, Wasima
Udgivet: (2017)

Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd.
af: Tahlin, Nabila
Udgivet: (2022)

Customer satisfaction of Berger Paints Bangladesh Limited
af: Zaman, Md. Sanjid
Udgivet: (2021)

Customer experience of Berger Paints Bangladesh Limited
af: Sarkar, Mousumi
Udgivet: (2023)

Promoting product for B2B market: online content development for corporate gift delivery service by UpoharBD.com
af: Sultana, Farzana
Udgivet: (2018)

How Digital Marketing of X Solutions Ltd. influence online buying for Samsung Bangladesh
af: Hossain, Syed Afnan
Udgivet: (2023)

Homemaker mothers’ perception and practice on self-regulation of children age 3-5 in COVID-19 scenario
af: Rehana, Mst. Zannat
Udgivet: (2021)

'Digital advertising' The New Age marketing and my working experience in this sphere
af: Hasnat, Sabit
Udgivet: (2019)

Marketing strategies of Berger Paints Bangladesh Limited
af: Mukherjee, Pinak Pani
Udgivet: (2014)

Sales performance analysis of Berger Paints Bangladesh Ltd
af: Joy, Rownok Rahman
Udgivet: (2016)

Versatile Travels & Tours Ltd. and its entry in world of online booking engine as flyversatile.com
af: Hossain, Tahsin Arbid
Udgivet: (2022)

Influence of digital marketing: connecting customers digitally with Symphony mobile
af: Rahman, SK. Moinur
Udgivet: (2022)

Increasing customer awareness in context of digital marketing platform: a scenario Veet Bangladesh
af: Jahan, Nusrat
Udgivet: (2019)

Homemaker mothers’ perception and practice on self- regulation of children age 3-5 In Covid-19 scenario
af: Rehana, Mst. Zannat
Udgivet: (2024)

Buying and buyer communication strategy
af: Ahmed, Asif Hassan
Udgivet: (2017)

Influence of digital marketing: connecting customers digitally with Symphony Mobile
af: Rahman, SK. Moinur
Udgivet: (2019)

Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
af: Amin, Layas Bin
Udgivet: (2020)

Verification processes undertaken by mobile financial services (bKash) during pandemic situation in order to know their customers
af: Chowdhury, Jawad Mahmud
Udgivet: (2021)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
af: Niloy, Abid Hasan
Udgivet: (2024)

Analysis on the passion points of digital audience
af: Amin, Subah
Udgivet: (2021)

Transformation of the B2B services in Bangladesh: a study on the value addition created from the perspective of ShopUp
af: Alam, Mohammad Rafat
Udgivet: (2021)

B2B sales & development process Transcom Electronics Ltd.
af: Islam, Md. Jubaer
Udgivet: (2024)

Berger Paints Bangladesh Limited: flexo and gravure ink market research
af: Aelham, Fahim Rahman
Udgivet: (2016)

The internal control mechanism in Treasury Finance at Berger Paints Bangladesh Ltd.
af: Chowdhury, Asfee Mahmud
Udgivet: (2021)

Strategic Customer Management
af: Adrian Payne, Pennie Frow
Udgivet: (2013)

Digital content analysis fantasy kingdom –case study in Ogilvy
af: Urmi, Nurjahan Akter
Udgivet: (2017)

Impact of social media marketing and influencer marketing in today’s age
af: Zaman, Humaira
Udgivet: (2019)