Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Materialtyp: | Internship report |
| Språk: | English |
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Brac University
2024
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| Länkar: | http://hdl.handle.net/10361/23911 |
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10361-23911 |
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10361-239112024-08-27T21:01:33Z Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh Akhand, Talal Ferdous Hafiz, Nusrat Brac Business School, Brac University OTT platform Online streaming Customer satisfaction SERVQUAL Five dimensions Online streaming Consumer satisfaction This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 31-35). This report, which is divided into three chapters, covers the organization's background information, my internship experience there, and the topic I chose for this study, which is "Applying SERVQUAL Model to Measure Online Customer Satisfaction in OTT Services in Bangladesh." The main subject of the first chapter was the internship's outcome. Here is the focus was the outcome of the internship. What I gained from the internship and what the company gained for keeping me as an intern has been highlighted here. Afterwards in the second chapter, I have discussed about some of the organization practices as well as the OTT industry sector in Bangladesh. Lastly in the third chapter, I have discussed about the customer satisfaction about the overall OTT industry in Bangladesh and how the different factors have effects on the customer satisfaction along with their impact. For this section, secondary method data collection produced both qualitative and quantitative results. Talal Ferdous Akhand B. Business Administration 2024-08-27T04:48:11Z 2024-08-27T04:48:11Z ©2023 2023-10 Internship report ID 19104034 http://hdl.handle.net/10361/23911 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 60 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
OTT platform Online streaming Customer satisfaction SERVQUAL Five dimensions Online streaming Consumer satisfaction |
| spellingShingle |
OTT platform Online streaming Customer satisfaction SERVQUAL Five dimensions Online streaming Consumer satisfaction Akhand, Talal Ferdous Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Hafiz, Nusrat |
| author_facet |
Hafiz, Nusrat Akhand, Talal Ferdous |
| format |
Internship report |
| author |
Akhand, Talal Ferdous |
| author_sort |
Akhand, Talal Ferdous |
| title |
Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh |
| title_short |
Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh |
| title_full |
Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh |
| title_fullStr |
Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh |
| title_full_unstemmed |
Applying SERVQUAL model to measure online customer satisfaction in OTT services in Bangladesh |
| title_sort |
applying servqual model to measure online customer satisfaction in ott services in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23911 |
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AT akhandtalalferdous applyingservqualmodeltomeasureonlinecustomersatisfactioninottservicesinbangladesh |
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1814307593573629952 |