Product extension: lactogen 1 100g power-pack
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Lingua: | English |
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Brac University
2024
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| Accesso online: | http://hdl.handle.net/10361/23884 |
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10361-238842024-08-22T21:03:50Z Product extension: lactogen 1 100g power-pack Zaman, Alvi MD. Maroof Hossain, Saad Brac Business School, Brac University Nestle Lactogen Nido Intern Lactation. Communication in marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 47). Nestle, with its headquarters in Vevey, Switzerland, is a market leader in the nutrition, health, and wellness industry. The business, which operates on a global scale, has had unmatched success thanks to its creative strategy for developing healthy products. Consequently, the company's slogan is "Good Food, Good Life. Under the name Nestle BD PLC, Nestle runs a number of well-known brands in Bangladesh, including Nescafe, Maggi, Kitkat, Lactogen, NAN, Cerelac, Milo, Corn Flakes, Koro Crunch and Nido. I had the honour of working as an intern in the department of nutrition, namely for the companies Lactogen and Nido. It is regarded as one of the company's most sensitive divisions because it only deals with infant food and seeks to provide the best nutritional options for newborns. This paper tries to outline my responsibilities at Nestlé and what, in my opinion, makes the company so successful. The information was gathered and written in order, starting with a description of Nestlé and moving on to my function and the projects I have worked on. The launch of Lactogen 1 100 gm, a new SKU under the Lactogen brand, is one of the largest projects I've worked on. I have contributed to internal and external communication efforts to inform stakeholders about the product. Additionally, I have contributed to NIDO 1+ and NIDO 3+ as well as Lactogen 1, 2, and 3. I've been developing fresh packaging for well-known businesses. I also helped with the creation of marketing communication materials for NIDO. It was an exciting and fascinating assignment to design and create Lactogen Communications. Nestlé is certain that the new project will be a success in the Bangladeshi market based on the performance of current Lactogen SKUs. Nestlé believes that if the plans are successfully carried out, it will make it easier and more sustainable for them to operate in Bangladesh. Alvi Zaman B. Business Administration 2024-08-22T09:58:37Z 2024-08-22T09:58:37Z ©2023 2023-10 Internship report ID 19304016 http://hdl.handle.net/10361/23884 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 64 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Nestle Lactogen Nido Intern Lactation. Communication in marketing |
| spellingShingle |
Nestle Lactogen Nido Intern Lactation. Communication in marketing Zaman, Alvi Product extension: lactogen 1 100g power-pack |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
MD. Maroof Hossain, Saad |
| author_facet |
MD. Maroof Hossain, Saad Zaman, Alvi |
| format |
Internship report |
| author |
Zaman, Alvi |
| author_sort |
Zaman, Alvi |
| title |
Product extension: lactogen 1 100g power-pack |
| title_short |
Product extension: lactogen 1 100g power-pack |
| title_full |
Product extension: lactogen 1 100g power-pack |
| title_fullStr |
Product extension: lactogen 1 100g power-pack |
| title_full_unstemmed |
Product extension: lactogen 1 100g power-pack |
| title_sort |
product extension: lactogen 1 100g power-pack |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23884 |
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