The communication strategy of social media marketing of Nokia Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020.
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| 语言: | English |
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Brac University
2024
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| 在线阅读: | http://hdl.handle.net/10361/23869 |
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10361-238692024-08-22T21:04:34Z The communication strategy of social media marketing of Nokia Bangladesh Chowdhury, Shamiha Nishat Hossain, Mr. Saif Brac Business School, Brac University Communication strategy Social media marketing Nokia Bangladesh Communication in marketing. Internet marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 19). Working as a Key Account Executive for WebAble Digital, I gathered lot of experience in Digital Marketing sector. In the client service department, it always creates opportunity to engage with new work. The experience which I am getting during work with WebAble Digital is precious for my future. The paper will represent the social media communication strategy and the interactions of an audience with it. The basic focus was to understand the effectiveness of social media of Nokia Bangladesh and to understand the effects the interactions of the audience was taken as the measurement tool. The paper will mainly target Facebook Page activities as their prime media of online interaction is Facebook. The audience of the Facebook page for Nokia Bangladesh was my target population and therefore the study area was mainly focused on major cities of Bangladesh like Dhaka from the attitude of online interactions. I basically used the quantitative method to know the information and analyze it on its basis. The findings show that the audience interacted with more visually familiar and local perspective images. And also, the young generation is the main audience here. Thus, it makes us understand that multinational companies need to communicate with the locals in their own way to have a better outcome. The entire report is divided into three parts. In the first part it describes the employee information and overview of the internship program. In the second part it describes the organizations part where it describes the operation of the company. In last part it discusses the objective and methodology of the project briefly. In this segment, I also compiled the recommendation part. Shamiha Nishat Chowdhury M. Business Administration 2024-08-22T05:48:11Z 2024-08-22T05:48:11Z 2020 2020 Internship report ID: 18164086 http://hdl.handle.net/10361/23869 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 28 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Communication strategy Social media marketing Nokia Bangladesh Communication in marketing. Internet marketing. |
| spellingShingle |
Communication strategy Social media marketing Nokia Bangladesh Communication in marketing. Internet marketing. Chowdhury, Shamiha Nishat The communication strategy of social media marketing of Nokia Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration, 2020. |
| author2 |
Hossain, Mr. Saif |
| author_facet |
Hossain, Mr. Saif Chowdhury, Shamiha Nishat |
| format |
Internship report |
| author |
Chowdhury, Shamiha Nishat |
| author_sort |
Chowdhury, Shamiha Nishat |
| title |
The communication strategy of social media marketing of Nokia Bangladesh |
| title_short |
The communication strategy of social media marketing of Nokia Bangladesh |
| title_full |
The communication strategy of social media marketing of Nokia Bangladesh |
| title_fullStr |
The communication strategy of social media marketing of Nokia Bangladesh |
| title_full_unstemmed |
The communication strategy of social media marketing of Nokia Bangladesh |
| title_sort |
communication strategy of social media marketing of nokia bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23869 |
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AT chowdhuryshamihanishat thecommunicationstrategyofsocialmediamarketingofnokiabangladesh AT chowdhuryshamihanishat communicationstrategyofsocialmediamarketingofnokiabangladesh |
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