Branding and communication mix of Transcom Beverages Ltd
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Aineistotyyppi: | Internship report |
| Kieli: | English |
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Brac University
2024
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| Linkit: | http://hdl.handle.net/10361/23861 |
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10361-23861 |
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10361-238612024-08-21T21:05:11Z Branding and communication mix of Transcom Beverages Ltd Arefin, Sajid Zaman, Ms. Raisa Tasneem Brac Business School, Brac University Beverages Branding Digital marketing Trade marketing Space Branding (Marketing) Brand name products--Management Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 59). My time as an intern at Transcom Beverages Ltd (PepsiCo) is expressed in this report. I've gained a lot of knowledge about ATL & Digital marketing and other aspects of marketing and sales during my internship. With the advent of Digital marketing, consumer expectations and behavior have been drastically altered, and this report focuses on the consumer behavior and the beverage consumption according to different brands in the country. I gained experience on the basic functions of Branding and Trade Marketing among other Marketing functions and understood how fundamentally different it is from traditional marketing. In fact, the program has helped me uncover a new interest in marketing. TBL's work and employee culture was admirable and desirable to me, in addition to the knowledge, learning, and training provided. The experience I gained at TBL will serve as a foundation for future endeavors. Sajid Arefin B. Business Administration 2024-08-21T08:19:21Z 2024-08-21T08:19:21Z 2023 2023-01 Internship report ID: 18104246 http://hdl.handle.net/10361/23861 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 59 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Beverages Branding Digital marketing Trade marketing Space Branding (Marketing) Brand name products--Management Marketing |
| spellingShingle |
Beverages Branding Digital marketing Trade marketing Space Branding (Marketing) Brand name products--Management Marketing Arefin, Sajid Branding and communication mix of Transcom Beverages Ltd |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Zaman, Ms. Raisa Tasneem |
| author_facet |
Zaman, Ms. Raisa Tasneem Arefin, Sajid |
| format |
Internship report |
| author |
Arefin, Sajid |
| author_sort |
Arefin, Sajid |
| title |
Branding and communication mix of Transcom Beverages Ltd |
| title_short |
Branding and communication mix of Transcom Beverages Ltd |
| title_full |
Branding and communication mix of Transcom Beverages Ltd |
| title_fullStr |
Branding and communication mix of Transcom Beverages Ltd |
| title_full_unstemmed |
Branding and communication mix of Transcom Beverages Ltd |
| title_sort |
branding and communication mix of transcom beverages ltd |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23861 |
| work_keys_str_mv |
AT arefinsajid brandingandcommunicationmixoftranscombeveragesltd |
| _version_ |
1814309596910583808 |