Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD)
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Formáid: | Internship report |
| Teanga: | English |
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Brac University
2024
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| Rochtain ar líne: | http://hdl.handle.net/10361/23845 |
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10361-23845 |
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10361-238452024-08-21T21:01:51Z Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) Abida, Dina Akter, MS. Rahma Brac Business School, Brac University Trade marketing initiatives Sales strategy Marketing. Retail trade. Branding (Marketing) New products--Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 50). The report that follows is a description of a three-month internship I did at Transcom Beverages Ltd. at the end of December 2022. I was able to gain extensive knowledge about the management and duties of an FMCG company, one of the biggest firms in Bangladesh, thanks to the internship program. One of the largest FMCG firms in Bangladesh is Transcom Beverages Ltd. (PepsiCo BD). It has been one of the top beverage brands in Bangladesh since its founding, and since 2000, it has served as PepsiCo's only franchisee in the country. Information on different trade marketing activities and how they boost trade marketing sales is provided in this study. Distributors (partners) and retailers are where TBL spends the greatest attention on maintaining and expanding connections since they carry the items closest to the customers. I have attempted to provide examples of how TBL engages with merchants, how international trade marketing operations function, and how the whole trade marketing promotion system operates. This article also discusses how trade offers are outpacing other brands in the beverage business, my whole internship experience with trade marketing duties, and the several trade marketing efforts I have worked on. The fundamental organizational structure and daily operations of the company are assessed in this study. Although there are many divisions within the organization, the focus of this report is primarily on the trade marketing activities of the Sales Strategy Department, the division to which I was assigned, any tasks I completed in this department, and my contributions to the business over the past three months. I go into greater depth about the lessons I have learned working with Transcom Beverages Ltd. and the things I wish I'd known before beginning the report Dina Abida B. Business Administration 2024-08-21T06:16:29Z 2024-08-21T06:16:29Z 2023 2023-01-29 Internship report ID: 18204022 http://hdl.handle.net/10361/23845 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Trade marketing initiatives Sales strategy Marketing. Retail trade. Branding (Marketing) New products--Marketing. |
| spellingShingle |
Trade marketing initiatives Sales strategy Marketing. Retail trade. Branding (Marketing) New products--Marketing. Abida, Dina Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Akter, MS. Rahma |
| author_facet |
Akter, MS. Rahma Abida, Dina |
| format |
Internship report |
| author |
Abida, Dina |
| author_sort |
Abida, Dina |
| title |
Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) |
| title_short |
Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) |
| title_full |
Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) |
| title_fullStr |
Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) |
| title_full_unstemmed |
Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD) |
| title_sort |
trade marketing initiatives of “transcom beverages ltd” (pepsico bd) |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23845 |
| work_keys_str_mv |
AT abidadina trademarketinginitiativesoftranscombeveragesltdpepsicobd |
| _version_ |
1814307828761886720 |