The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Формат: | Internship report |
| Мова: | English |
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Brac University
2024
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| Онлайн доступ: | http://hdl.handle.net/10361/23834 |
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10361-23834 |
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10361-238342024-08-20T21:01:31Z The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd Sabbir, Rayhan Chowdhury, Md. Hasan Maksud Brac Business School, Brac University Experiential marketing Virtual Platform Asiatic Experiential Marketing Ltd Marketing. Marketing research. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 54). The title of this internship report is " A change in experiential marketing with the development of the virtual platform: A study on Asiatic Experiential Marketing LTD." Asiatic Experiential Marketing LTD, is one of the pioneer and influential marketing agencies in Bangladesh. It is continuously delivered such nice and unique services to its clients for making such memorable experience. The team of Asiatic EXP Ltd. is outstanding, passionate and charismatic. It is a blessing to work such type intelligent team and organization. This organization introduces their novices with real marketing world and push them how to work smartly in a discipline way. This agency is full of learning opportunities. This internship report has divided into three chapters. The first chapter presented an overview of the internship. It represented internship experiences, and lessons from the assigned organization. Moreover, Supervisor's information such as name, department, position, Internship information like duration, department, job responsibilities, and internship outcomes such as Student's contribution, benefits, problems s/he faced, and recommendations. The second chapter gave a demonstration of an overview of the organization’s operations and strategic audits. It mainly consists of comprehensiveexplanationsrelevant to the organization, along with company overview,management practices, hierarchy, marketingpractices, financial performances and accounting practices, operations management and information analysis, industry and competitive analysis with SWOT analysis and recommendations. The third and last chapter described analysis on change in experiential marketing with the development of the virtual platform which is the primary goal of this report. This part holds two projects executed through online due to sudden breakout of Covid-19, a significant development of virtual platform and marketing agency made a remarkable benchmark in Bangladesh digital industry. An elaborate explanation has presented in these projects such as ideation, objective of projects, execution, processing, and other valuable relevant information along with, findings, conclusion, and recommendations. References, necessary tables and figures have also done while preparing information. Of course, three months is a shortest time to gather enough information from this renowned organization; still, I have tried my best to make an effective plagiarism-free report. Rayhan Sabbir B. Business Administration 2024-08-20T06:48:29Z 2024-08-20T06:48:29Z 2023 2023-01 Internship report ID: 16204052 http://hdl.handle.net/10361/23834 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 54 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Experiential marketing Virtual Platform Asiatic Experiential Marketing Ltd Marketing. Marketing research. |
| spellingShingle |
Experiential marketing Virtual Platform Asiatic Experiential Marketing Ltd Marketing. Marketing research. Sabbir, Rayhan The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Chowdhury, Md. Hasan Maksud |
| author_facet |
Chowdhury, Md. Hasan Maksud Sabbir, Rayhan |
| format |
Internship report |
| author |
Sabbir, Rayhan |
| author_sort |
Sabbir, Rayhan |
| title |
The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd |
| title_short |
The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd |
| title_full |
The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd |
| title_fullStr |
The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd |
| title_full_unstemmed |
The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd |
| title_sort |
influences of new modality of experiential marketing with the development of virtual platform: a study on asiatic experiential marketing ltd |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23834 |
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