Movement to digital channel from traditional channel in the telecommunication industry
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Format: | Internship report |
| Jezik: | English |
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Brac University
2024
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| Online pristup: | http://hdl.handle.net/10361/23820 |
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10361-23820 |
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10361-238202024-08-20T21:00:56Z Movement to digital channel from traditional channel in the telecommunication industry Fyroz, Adiba Hossain, Saif Brac Business School, Brac University Marketing operations Telecommunication Communication Robi Easy Plan Marketing Telecommunications Communication This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 44). I had the opportunity to work at Robi Axiata Limited as part of a 12-week internship program to complete my Bachelor of Business Administration degree. Working with MyRobi Marketing Operations, has surely opened my eyes to the realities of the business world and what I have learned. Along with my individual views on them, I've provided both quantitative and qualitative learning and experience. I found it to be a fascinating experience to comprehend the principles that underlie actual core marketing operations since I could easily relate the practices to my theoretical knowledge. I have included all the knowledge and observation and also conducted survey to include the opinion of different age groups and incorporate those with the factors. This study's main objective is to comprehend why customers favor digital options for dealing with Robi recharge and other services. So, in this report, I have included my learnings of how consumers are being interested in using digital media for day to day life. People purchase very frequently and they do not prefer to go for a shop to recharge which is a hassle as we can understand. Also, there are different age groups and all the consumers use very crucial services with their phone that derives them from using traditional channel as digital channel is faster. And lastly, based on the user friendliness and satisfaction level, consumers continue using the same telco service and that is why the company needs to update and upgrade their existing services. Each team of business units in the market operation team must deliver somewhat more than what rivals are offering in addition to the high-quality required services. Adiba Fyroz B. Business Administration 2024-08-20T05:14:02Z 2024-08-20T05:14:02Z ©2023 2023-03 Internship report ID 18304051 http://hdl.handle.net/10361/23820 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing operations Telecommunication Communication Robi Easy Plan Marketing Telecommunications Communication |
| spellingShingle |
Marketing operations Telecommunication Communication Robi Easy Plan Marketing Telecommunications Communication Fyroz, Adiba Movement to digital channel from traditional channel in the telecommunication industry |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Fyroz, Adiba |
| format |
Internship report |
| author |
Fyroz, Adiba |
| author_sort |
Fyroz, Adiba |
| title |
Movement to digital channel from traditional channel in the telecommunication industry |
| title_short |
Movement to digital channel from traditional channel in the telecommunication industry |
| title_full |
Movement to digital channel from traditional channel in the telecommunication industry |
| title_fullStr |
Movement to digital channel from traditional channel in the telecommunication industry |
| title_full_unstemmed |
Movement to digital channel from traditional channel in the telecommunication industry |
| title_sort |
movement to digital channel from traditional channel in the telecommunication industry |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23820 |
| work_keys_str_mv |
AT fyrozadiba movementtodigitalchannelfromtraditionalchannelinthetelecommunicationindustry |
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