Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Internship report |
| Γλώσσα: | English |
| Έκδοση: |
Brac University
2024
|
| Θέματα: | |
| Διαθέσιμο Online: | http://hdl.handle.net/10361/23817 |
| id |
10361-23817 |
|---|---|
| record_format |
dspace |
| spelling |
10361-238172024-09-03T09:38:57Z Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product Haider, Sirzil Shuvo, Shihab Kabir Brac Business School, Brac University Digital marketing Marketing agency Customer engagement Analyzen Bangladesh Limited Robbialac Acrylic Plastic Emulsion Marketing strategies Internet marketing. Advertising campaigns. Marketing--Management. Strategic planning. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 33). Analyzen Bangladesh is a highly regarded digital marketing agency in Bangladesh that provides an extensive array of digital services, such as client servicing, community management, content development, digital media buying, and strategic planning. One of the agency's departments, the strategic planning team, oversees the development of campaign ideas and communication plans. This report showcases the strategic planning of Robbialac Acrylic Plastic Emulsion, which aimed to encourage consumers to switch from regular plastic paint to the premium product, Luxury Silk. The report encompasses the previous communication strategy of the product, the reasoning behind the new approach, the tactics for executing the ideas, and other pertinent details. Furthermore, the report features a survey that was conducted to measure the effectiveness of the communication design, an analysis of the survey's findings, and recommendations. Sirzil Haider B. Business Administration 2024-08-20T04:45:16Z 2024-08-20T04:45:16Z ©2023 2023-11 Internship report ID 20104080 http://hdl.handle.net/10361/23817 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 55 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Marketing agency Customer engagement Analyzen Bangladesh Limited Robbialac Acrylic Plastic Emulsion Marketing strategies Internet marketing. Advertising campaigns. Marketing--Management. Strategic planning. |
| spellingShingle |
Digital marketing Marketing agency Customer engagement Analyzen Bangladesh Limited Robbialac Acrylic Plastic Emulsion Marketing strategies Internet marketing. Advertising campaigns. Marketing--Management. Strategic planning. Haider, Sirzil Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Shuvo, Shihab Kabir |
| author_facet |
Shuvo, Shihab Kabir Haider, Sirzil |
| format |
Internship report |
| author |
Haider, Sirzil |
| author_sort |
Haider, Sirzil |
| title |
Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| title_short |
Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| title_full |
Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| title_fullStr |
Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| title_full_unstemmed |
Strategic approach of Analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| title_sort |
strategic approach of analyzen for the consumers to find a reason to upgrade from a regular base product to a premium product |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23817 |
| work_keys_str_mv |
AT haidersirzil strategicapproachofanalyzenfortheconsumerstofindareasontoupgradefromaregularbaseproducttoapremiumproduct |
| _version_ |
1814309454417494016 |