Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| フォーマット: | Internship report |
| 言語: | English |
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Brac University
2024
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| オンライン･アクセス: | http://hdl.handle.net/10361/23813 |
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10361-238132024-09-03T09:29:27Z Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh Mamud, Dewan Seam Tabassum, Takmilla Brac Business School, Brac University Asiatic Mindshare Limited ACI Pure Foods Consumer loyalty Brand promotion Social media Internet marketing. Customer relations. Customer loyalty. Social media--Marketing. Branding--Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from the PDF version of the internship report. Includes bibliographical references (pages 52-54). During my internship at Asiatic Mindshare Limited, I authored this paper as part of my responsibilities in client service. This report was created using data from a survey and my observations. At the same time, I was employed by this company with the help of primary data from surveys and secondary research from the Internet. Throughout my time there, I assisted fellow teammates with content creation, campaign planning, accounts for clients, portfolio administration, community management, and content development. Through this report, I hoped to discover more about how Asiatic Mindshare Ltd.'s clients are adapting due to their use of digital marketing. The information is divided into three sections, each with multiple subsections. The first section summarizes my experiences during my internship at Asiatic Mindshare Limited. The organization section makes up the second half of the report. Here, I assembled every available data regarding the business with the assistance of my team members and supervisor. In addition, I have incorporated Porter's Five Forces analysis and a SWOT analysis in this section. The final report is the project section, which includes my survey, research findings, and observations. I administered an internet-based questionnaire to a total of 30 individuals. During my duties, I carefully observed how things operated and the significance of even the minute details. Finally, I developed a last speculation and a few suggestions. Dewan Seam Mamud B. Business Administration 2024-08-20T03:47:52Z 2024-08-20T03:47:52Z ©2023 2023-12 Internship report ID 19304012 http://hdl.handle.net/10361/23813 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Asiatic Mindshare Limited ACI Pure Foods Consumer loyalty Brand promotion Social media Internet marketing. Customer relations. Customer loyalty. Social media--Marketing. Branding--Marketing. |
| spellingShingle |
Asiatic Mindshare Limited ACI Pure Foods Consumer loyalty Brand promotion Social media Internet marketing. Customer relations. Customer loyalty. Social media--Marketing. Branding--Marketing. Mamud, Dewan Seam Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Tabassum, Takmilla |
| author_facet |
Tabassum, Takmilla Mamud, Dewan Seam |
| format |
Internship report |
| author |
Mamud, Dewan Seam |
| author_sort |
Mamud, Dewan Seam |
| title |
Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh |
| title_short |
Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh |
| title_full |
Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh |
| title_fullStr |
Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh |
| title_full_unstemmed |
Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh |
| title_sort |
roles of asiatic mindshare ltd. on the impact of social media marketing by aci pure foods on brand awareness and customer loyalty in bangladesh |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23813 |
| work_keys_str_mv |
AT mamuddewanseam rolesofasiaticmindshareltdontheimpactofsocialmediamarketingbyacipurefoodsonbrandawarenessandcustomerloyaltyinbangladesh |
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1814308343818223616 |