Evaluating consumer purchasing behavior for Shawpno’s pet foods

Evaluating consumer purchasing behavior for Shawpno’s pet foods

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Manylion Llyfryddiaeth
Prif Awdur:	Anzum, Humayra
Awduron Eraill:	Tabassum, Takmilla
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2024
Pynciau:	Shwapno ACI Logistics Limited Brand perception Digital marketing Sales Retail industry Purchase behavior Consumer behavior. Marketing. Sales management.
Mynediad Ar-lein:	http://hdl.handle.net/10361/23800

Eitemau Tebyg

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
gan: Ahmed, Tamjid
Cyhoeddwyd: (2024)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
gan: Sultana, Jesmin
Cyhoeddwyd: (2024)

Impact of training on sales representatives: a study on ACI Logistics Limited (Shwapno)
gan: Hossain, Afsana
Cyhoeddwyd: (2024)

Consumer behavioral intention on purchasing Omera LPG
gan: Khan, Md. Javed
Cyhoeddwyd: (2019)

ACI Limited's (consumer brands division) implementation of secondary sales automation
gan: Sarkar, Akhi
Cyhoeddwyd: (2024)

A study of the impact of electronic marketing on consumer’s purchasing behavior
gan: Nizam, Md. Rashed
Cyhoeddwyd: (2018)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
gan: Bhuiyan, A.K.M. Akibuzzaman
Cyhoeddwyd: (2023)

Daraz and 11.11- How it impacts on consumers purchase behavior
gan: Habib, Hafsa
Cyhoeddwyd: (2024)

Marketing and distribution strategies of ACI Logistics Limited (SHWAPNO- lifestyle department)
gan: Akib, Faisal Karim
Cyhoeddwyd: (2018)

Consumer behavior & marketing strategy /
gan: Peter, J. Paul
Cyhoeddwyd: (2010)

Analysis and determination of consumer behavior on digital marketing
gan: Masherafi, Nishat Rahman
Cyhoeddwyd: (2023)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
gan: Ullah, G. M. Shafayet, et al.
Cyhoeddwyd: (2016)

ACI Limited hygiene products: Departmental sales & distribution policy affecting market share
gan: Mamun, Muhammad Shafkat
Cyhoeddwyd: (2024)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
gan: Rahman, Md. Zubair
Cyhoeddwyd: (2021)

Consumer behavior /
gan: Schiffman, Leon G.
Cyhoeddwyd: (2004)

Consumer behavior /
gan: Schiffman, Leon G.
Cyhoeddwyd: (1997)

Complaints resolution of ACI Logistics Limited (Shwapno)
gan: Sizan, Tahmid Shahriar
Cyhoeddwyd: (2024)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
gan: Mamun, Md. Abdullah Al
Cyhoeddwyd: (2018)

Training & develpoment: linking up theoretical knowledg with practical experience in ACI Logistics Limited (SHWAPNO)
gan: Prince, Md.Tanvir Ahmed
Cyhoeddwyd: (2018)

ACI Logistics Limited- campaign analysis & effectiveness
gan: Farhad, Khandaker Saif
Cyhoeddwyd: (2018)

ACI Motors Ltd. Foton commercial vehicle sales and marketing
gan: Ahnaf Rahman
Cyhoeddwyd: (2023)

Consumer behavior & marketing strategy /
gan: Peter, J. Paul
Cyhoeddwyd: (2005)

Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD)
gan: Abida, Dina
Cyhoeddwyd: (2024)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
gan: Mehzabin, Mubasshira
Cyhoeddwyd: (2024)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
gan: Niloy, Abid Hasan
Cyhoeddwyd: (2024)

Effect of digital media on consumer purchasing decision
gan: Siddique, Rudmila
Cyhoeddwyd: (2017)

Consumer behavior /
gan: Hoyer, Wayne D.
Cyhoeddwyd: (1999)

Consumer behavior /
gan: Hoyer, Wayne D.
Cyhoeddwyd: (2009)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
gan: Istiaque, Arif
Cyhoeddwyd: (2023)

Impacts on consumer behavior through online video advertisement
gan: Bhuiyan, Anisul Islam
Cyhoeddwyd: (2021)

Consumer buying behavior during the pandemic- a sales analysis on Bikroy.com.
gan: Sultana, Nishat
Cyhoeddwyd: (2022)

Relationship of loyalty programs with customers’ purchase quantity and frequency
gan: Islam, Ariful
Cyhoeddwyd: (2024)

Consumer behavior : buying, having, and being /
gan: Solomon, Michael R.
Cyhoeddwyd: (2011)

Online marketing and it’s impact on the consumer behavior of Upoharbd.com
gan: Siddque, Mahmudul Kader
Cyhoeddwyd: (2018)

Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
gan: Sayefuddin Rakib, Mustafa Hamid
Cyhoeddwyd: (2024)

Impact of secondary sales automation in Unique Cement Industry Limited
gan: Ismam, Abrar Jahin
Cyhoeddwyd: (2024)

Consumer behavior : concepts and applications /
gan: Loudon, David L.
Cyhoeddwyd: (1993)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
gan: Karmaker, Samanta, et al.
Cyhoeddwyd: (2024)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
gan: Pal, Shrabanee
Cyhoeddwyd: (2019)

Consumers perspective of Kazi Farms Kitchen’s frozen food safety
gan: Salahuddin, Md Tasnim Bin
Cyhoeddwyd: (2024)