Evaluating consumer purchasing behavior for Shawpno’s pet foods
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Format: | Internship report |
| Język: | English |
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Brac University
2024
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| Dostęp online: | http://hdl.handle.net/10361/23800 |
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10361-238002024-09-03T09:21:30Z Evaluating consumer purchasing behavior for Shawpno’s pet foods Anzum, Humayra Tabassum, Takmilla Brac Business School, Brac University Shwapno ACI Logistics Limited Brand perception Digital marketing Sales Retail industry Purchase behavior Consumer behavior. Marketing. Sales management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 68). I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail sector, at this time. I started my internship on June 5, 2023, and it finished on August 6, 2023. It was mostly concentrated on the company's goods department, where I was introduced to the real-world applications of marketing and sales. Under the direction of my supervisor and superior, I was given an intermediate grasp of the complexities of modern trade, which I have sought to summaries in my report. This report is evidence of my commitment to overcoming challenges and acclimating to a new work environment so that I could fully understand the dynamics regulating retail sales and marketing. It provides crucial information regarding how ACI Logistics (Shwapno)'s digital marketing efforts impact consumers' perceptions of the company in the retail industry, serving as a guide for anyone aspiring to work in sales and marketing. Being employed by ACI Logistics (Shwapno), a company well-known for its impeccable organizational standards and exceptional reputation in Bangladesh, has been an eye-opening experience for me. Humayra Anzum B. Business Administration 2024-08-19T06:40:15Z 2024-08-19T06:40:15Z ©2024 2024-03 Internship report ID 21304147 http://hdl.handle.net/10361/23800 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Shwapno ACI Logistics Limited Brand perception Digital marketing Sales Retail industry Purchase behavior Consumer behavior. Marketing. Sales management. |
| spellingShingle |
Shwapno ACI Logistics Limited Brand perception Digital marketing Sales Retail industry Purchase behavior Consumer behavior. Marketing. Sales management. Anzum, Humayra Evaluating consumer purchasing behavior for Shawpno’s pet foods |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Tabassum, Takmilla |
| author_facet |
Tabassum, Takmilla Anzum, Humayra |
| format |
Internship report |
| author |
Anzum, Humayra |
| author_sort |
Anzum, Humayra |
| title |
Evaluating consumer purchasing behavior for Shawpno’s pet foods |
| title_short |
Evaluating consumer purchasing behavior for Shawpno’s pet foods |
| title_full |
Evaluating consumer purchasing behavior for Shawpno’s pet foods |
| title_fullStr |
Evaluating consumer purchasing behavior for Shawpno’s pet foods |
| title_full_unstemmed |
Evaluating consumer purchasing behavior for Shawpno’s pet foods |
| title_sort |
evaluating consumer purchasing behavior for shawpno’s pet foods |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23800 |
| work_keys_str_mv |
AT anzumhumayra evaluatingconsumerpurchasingbehaviorforshawpnospetfoods |
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1814307592743157760 |