Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliographic Details
Main Author:	Rahman, Md. Ashfakur
Other Authors:	Ahmed, Shamim
Format:	Internship report
Language:	English
Published:	Brac University 2024
Subjects:	Internet service provider Carnival internet Dotlines Bangladesh Limited Marketing strategies Customer testimonial Internet service providers > Bangladesh. Internet industry > Bangladesh. Market surveys > Bangladesh.
Online Access:	http://hdl.handle.net/10361/23790

id	10361-23790
record_format	dspace
spelling	10361-237902024-09-03T09:20:11Z Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited) Rahman, Md. Ashfakur Ahmed, Shamim Brac Business School, Brac University Internet service provider Carnival internet Dotlines Bangladesh Limited Marketing strategies Customer testimonial Internet service providers--Bangladesh. Internet industry--Bangladesh. Market surveys--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 68). This paper compares the success of customer testimonials in Carnival Internet’s marketing strategy, which is a popular Bangladeshi ISP. Drawing from my personal experience as a brand marketing intern at the Carnival Internet Brand, this report utilizes my special position to provide an insider’s view of how testimonies can be applied and why such application is important. The study investigates a number of testimonial strategies, including their interaction with digital platforms like social media and how they influence consumer action plans as well as brand credibility. A single methods approach that combines expert interviews and focus groups to measure the impact of testimonies is used in this report. The report seeks to offer strategic insights as a means of enhancing Carnival’s marketing efforts. It emphasizes the importance of testimonials in customer acquisition, retention, and brand awareness. Carnival can make the most use of its testimonies in the highly competitive ISP market by using the report as a basic structure. Md. Ashfakur Rahman B. Business Administration 2024-08-19T05:44:55Z 2024-08-19T05:44:55Z ©2024 2024-01 Internship report ID 19104075 http://hdl.handle.net/10361/23790 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 68 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Internet service provider Carnival internet Dotlines Bangladesh Limited Marketing strategies Customer testimonial Internet service providers--Bangladesh. Internet industry--Bangladesh. Market surveys--Bangladesh.
spellingShingle	Internet service provider Carnival internet Dotlines Bangladesh Limited Marketing strategies Customer testimonial Internet service providers--Bangladesh. Internet industry--Bangladesh. Market surveys--Bangladesh. Rahman, Md. Ashfakur Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
author2	Ahmed, Shamim
author_facet	Ahmed, Shamim Rahman, Md. Ashfakur
format	Internship report
author	Rahman, Md. Ashfakur
author_sort	Rahman, Md. Ashfakur
title	Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
title_short	Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
title_full	Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
title_fullStr	Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
title_full_unstemmed	Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
title_sort	evaluating the effectiveness of testimonials in influencing customers for carnival internet experiences (a concern of dotlines bangladesh limited)
publisher	Brac University
publishDate	2024
url	http://hdl.handle.net/10361/23790
work_keys_str_mv	AT rahmanmdashfakur evaluatingtheeffectivenessoftestimonialsininfluencingcustomersforcarnivalinternetexperiencesaconcernofdotlinesbangladeshlimited
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Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)

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