Impact of digital marketing on brand awareness
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.
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| Materialtyp: | Internship report |
| Språk: | English |
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Brac University
2024
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| Länkar: | http://hdl.handle.net/10361/23700 |
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10361-23700 |
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10361-237002024-07-31T21:01:56Z Impact of digital marketing on brand awareness Haq, Navid Alvi Adrita, Ummul Wara Brac Business School, Brac University Digital marketing Brand awareness Marketing -- Management Advertising -- Digital techniques Branding (Marketing) This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. Cataloged from the PDF version of the internship report. Includes bibliographical references (page 33). The impact of digital marketing on brand awareness is the subject of my internship report. In this report I will discuss how Dream Car House is employing digital marketing to create brand awareness and acquire new customers. The importance of digital marketing in the car industry is rising in Bangladesh. As more customers are looking online to import cars from Japan the potential of growth is huge in this sector. This paper aims to analyze the marketing and promotional strategies of Dream Car House and their effectiveness. This paper also includes a case study to understand the relationship between digital marketing and brand awareness. It discusses the importance of social media marketing for the company. It looks at the behavior of the customers and tries to find out what they want. Navid Alvi Haq B. Business Administration 2024-07-31T06:46:32Z 2024-07-31T06:46:32Z 2024 2024-01 Internship report ID 08204060 http://hdl.handle.net/10361/23700 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 35 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Brand awareness Marketing -- Management Advertising -- Digital techniques Branding (Marketing) |
| spellingShingle |
Digital marketing Brand awareness Marketing -- Management Advertising -- Digital techniques Branding (Marketing) Haq, Navid Alvi Impact of digital marketing on brand awareness |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Haq, Navid Alvi |
| format |
Internship report |
| author |
Haq, Navid Alvi |
| author_sort |
Haq, Navid Alvi |
| title |
Impact of digital marketing on brand awareness |
| title_short |
Impact of digital marketing on brand awareness |
| title_full |
Impact of digital marketing on brand awareness |
| title_fullStr |
Impact of digital marketing on brand awareness |
| title_full_unstemmed |
Impact of digital marketing on brand awareness |
| title_sort |
impact of digital marketing on brand awareness |
| publisher |
Brac University |
| publishDate |
2024 |
| url |
http://hdl.handle.net/10361/23700 |
| work_keys_str_mv |
AT haqnavidalvi impactofdigitalmarketingonbrandawareness |
| _version_ |
1814308026350305280 |