A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

ग्रंथसूची विवरण
मुख्य लेखक:	Ahmed, Tamjid
अन्य लेखक:	Haque, Shamim Ehsanul
स्वरूप:	Internship report
भाषा:	English
प्रकाशित:	Brac University 2024
विषय:	Antiseptic liquid Sales statistics Brand executives Consumer purchasing behaviour Consumer behavior Advertising Marketing
ऑनलाइन पहुंच:	http://hdl.handle.net/10361/23682

समान संसाधन

Daraz and 11.11- How it impacts on consumers purchase behavior
द्वारा: Habib, Hafsa
प्रकाशित: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
द्वारा: Anzum, Humayra
प्रकाशित: (2024)

Consumer behavioral intention on purchasing Omera LPG
द्वारा: Khan, Md. Javed
प्रकाशित: (2019)

A study of the impact of electronic marketing on consumer’s purchasing behavior
द्वारा: Nizam, Md. Rashed
प्रकाशित: (2018)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
द्वारा: Mamun, Md. Abdullah Al
प्रकाशित: (2018)

Consumer behaviour in a week /
द्वारा: Cave, Susan, 1949-
प्रकाशित: (2001)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
द्वारा: Sultana, Jesmin
प्रकाशित: (2024)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
द्वारा: Ullah, G. M. Shafayet, और अन्य
प्रकाशित: (2016)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
द्वारा: Saquib, Mohammad Nazmus
प्रकाशित: (2024)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
द्वारा: Ahona, Annan Masum
प्रकाशित: (2024)

Advertising and the mind of the consumer : what works, what doesn't, and why /
द्वारा: Sutherland, Max
प्रकाशित: (2010)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
द्वारा: Mehzabin, Mubasshira
प्रकाशित: (2024)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
द्वारा: Hasin, Munira
प्रकाशित: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
द्वारा: Chowdhury, Sunzid
प्रकाशित: (2024)

Contemporary issues in marketing and consumer behaviour /
द्वारा: Parsons, Elizabeth
प्रकाशित: (2009)

Consumer behavior /
द्वारा: Hoyer, Wayne D.
प्रकाशित: (1999)

Understanding the consumer /
द्वारा: Szmigin, Isabelle
प्रकाशित: (2003)

Consumer behavior /
द्वारा: Hoyer, Wayne D.
प्रकाशित: (2009)

Impacts on consumer behavior through online video advertisement
द्वारा: Bhuiyan, Anisul Islam
प्रकाशित: (2021)

Consumer behavior & marketing strategy /
द्वारा: Peter, J. Paul
प्रकाशित: (2010)

Consumer behavior : buying, having, and being /
द्वारा: Solomon, Michael R.
प्रकाशित: (2011)

Analysis and determination of consumer behavior on digital marketing
द्वारा: Masherafi, Nishat Rahman
प्रकाशित: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
द्वारा: Rahman, Md. Zubair
प्रकाशित: (2021)

Relationship of loyalty programs with customers’ purchase quantity and frequency
द्वारा: Islam, Ariful
प्रकाशित: (2024)

Consumer behavior : concepts and applications /
द्वारा: Loudon, David L.
प्रकाशित: (1993)

Effective advertising : understanding when, how, and why advertising works /
द्वारा: Tellis, Gerard J., 1950-
प्रकाशित: (2004)

Understanding the consumer /
द्वारा: Parameswaran, M G.
प्रकाशित: (2003)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
द्वारा: Khondokar, Golam Ishtiaq
प्रकाशित: (2017)

Effect of digital media on consumer purchasing decision
द्वारा: Siddique, Rudmila
प्रकाशित: (2017)

Consumer behavior : buying, having, and being /
द्वारा: Solomon, Michael R.
प्रकाशित: (2002)

Consumer behavior : building marketing strategy /
द्वारा: Hawkins, Del I.
प्रकाशित: (2004)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
द्वारा: Karmaker, Samanta, और अन्य
प्रकाशित: (2024)

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
द्वारा: Taufique, Khan Md Raziuddin, और अन्य
प्रकाशित: (2018)

The unmanageable consumer /
द्वारा: Gabriel, Yiannis, 1952-
प्रकाशित: (2006)

A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
द्वारा: Turna, Kazi Tasmia Mahmud
प्रकाशित: (2024)

Consumer behavior & marketing strategy /
द्वारा: Peter, J. Paul
प्रकाशित: (2005)

Customers-purchase decision: a study on Aamra Networks Limited
द्वारा: Sarker, Brototi
प्रकाशित: (2021)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
द्वारा: Bari, Md. Safiul
प्रकाशित: (2018)

Services marketing and branding strategies of Englishplz Limited
द्वारा: Morshed, Zarif
प्रकाशित: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
द्वारा: Costa, Chowa Francisca
प्रकाशित: (2023)