A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Ahmed, Tamjid
Rannpháirtithe:	Haque, Shamim Ehsanul
Formáid:	Internship report
Teanga:	English
Foilsithe / Cruthaithe:	Brac University 2024
Ábhair:	Antiseptic liquid Sales statistics Brand executives Consumer purchasing behaviour Consumer behavior Advertising Marketing
Rochtain ar líne:	http://hdl.handle.net/10361/23682

Míreanna comhchosúla

Daraz and 11.11- How it impacts on consumers purchase behavior
de réir: Habib, Hafsa
Foilsithe / Cruthaithe: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
de réir: Anzum, Humayra
Foilsithe / Cruthaithe: (2024)

Consumer behavioral intention on purchasing Omera LPG
de réir: Khan, Md. Javed
Foilsithe / Cruthaithe: (2019)

A study of the impact of electronic marketing on consumer’s purchasing behavior
de réir: Nizam, Md. Rashed
Foilsithe / Cruthaithe: (2018)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
de réir: Mamun, Md. Abdullah Al
Foilsithe / Cruthaithe: (2018)

Consumer behaviour in a week /
de réir: Cave, Susan, 1949-
Foilsithe / Cruthaithe: (2001)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
de réir: Sultana, Jesmin
Foilsithe / Cruthaithe: (2024)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
de réir: Ullah, G. M. Shafayet, et al.
Foilsithe / Cruthaithe: (2016)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
de réir: Saquib, Mohammad Nazmus
Foilsithe / Cruthaithe: (2024)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
de réir: Ahona, Annan Masum
Foilsithe / Cruthaithe: (2024)

Advertising and the mind of the consumer : what works, what doesn't, and why /
de réir: Sutherland, Max
Foilsithe / Cruthaithe: (2010)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
de réir: Mehzabin, Mubasshira
Foilsithe / Cruthaithe: (2024)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
de réir: Hasin, Munira
Foilsithe / Cruthaithe: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
de réir: Chowdhury, Sunzid
Foilsithe / Cruthaithe: (2024)

Contemporary issues in marketing and consumer behaviour /
de réir: Parsons, Elizabeth
Foilsithe / Cruthaithe: (2009)

Consumer behavior /
de réir: Hoyer, Wayne D.
Foilsithe / Cruthaithe: (1999)

Understanding the consumer /
de réir: Szmigin, Isabelle
Foilsithe / Cruthaithe: (2003)

Consumer behavior /
de réir: Hoyer, Wayne D.
Foilsithe / Cruthaithe: (2009)

Impacts on consumer behavior through online video advertisement
de réir: Bhuiyan, Anisul Islam
Foilsithe / Cruthaithe: (2021)

Consumer behavior & marketing strategy /
de réir: Peter, J. Paul
Foilsithe / Cruthaithe: (2010)

Consumer behavior : buying, having, and being /
de réir: Solomon, Michael R.
Foilsithe / Cruthaithe: (2011)

Analysis and determination of consumer behavior on digital marketing
de réir: Masherafi, Nishat Rahman
Foilsithe / Cruthaithe: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
de réir: Rahman, Md. Zubair
Foilsithe / Cruthaithe: (2021)

Relationship of loyalty programs with customers’ purchase quantity and frequency
de réir: Islam, Ariful
Foilsithe / Cruthaithe: (2024)

Consumer behavior : concepts and applications /
de réir: Loudon, David L.
Foilsithe / Cruthaithe: (1993)

Effective advertising : understanding when, how, and why advertising works /
de réir: Tellis, Gerard J., 1950-
Foilsithe / Cruthaithe: (2004)

Understanding the consumer /
de réir: Parameswaran, M G.
Foilsithe / Cruthaithe: (2003)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
de réir: Khondokar, Golam Ishtiaq
Foilsithe / Cruthaithe: (2017)

Effect of digital media on consumer purchasing decision
de réir: Siddique, Rudmila
Foilsithe / Cruthaithe: (2017)

Consumer behavior : buying, having, and being /
de réir: Solomon, Michael R.
Foilsithe / Cruthaithe: (2002)

Consumer behavior : building marketing strategy /
de réir: Hawkins, Del I.
Foilsithe / Cruthaithe: (2004)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
de réir: Karmaker, Samanta, et al.
Foilsithe / Cruthaithe: (2024)

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
de réir: Taufique, Khan Md Raziuddin, et al.
Foilsithe / Cruthaithe: (2018)

The unmanageable consumer /
de réir: Gabriel, Yiannis, 1952-
Foilsithe / Cruthaithe: (2006)

A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
de réir: Turna, Kazi Tasmia Mahmud
Foilsithe / Cruthaithe: (2024)

Consumer behavior & marketing strategy /
de réir: Peter, J. Paul
Foilsithe / Cruthaithe: (2005)

Customers-purchase decision: a study on Aamra Networks Limited
de réir: Sarker, Brototi
Foilsithe / Cruthaithe: (2021)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
de réir: Bari, Md. Safiul
Foilsithe / Cruthaithe: (2018)

Services marketing and branding strategies of Englishplz Limited
de réir: Morshed, Zarif
Foilsithe / Cruthaithe: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
de réir: Costa, Chowa Francisca
Foilsithe / Cruthaithe: (2023)