A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Détails bibliographiques
Auteur principal:	Ahmed, Tamjid
Autres auteurs:	Haque, Shamim Ehsanul
Format:	Internship report
Langue:	English
Publié:	Brac University 2024
Sujets:	Antiseptic liquid Sales statistics Brand executives Consumer purchasing behaviour Consumer behavior Advertising Marketing
Accès en ligne:	http://hdl.handle.net/10361/23682

Documents similaires

Daraz and 11.11- How it impacts on consumers purchase behavior
par: Habib, Hafsa
Publié: (2024)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
par: Anzum, Humayra
Publié: (2024)

Consumer behavioral intention on purchasing Omera LPG
par: Khan, Md. Javed
Publié: (2019)

A study of the impact of electronic marketing on consumer’s purchasing behavior
par: Nizam, Md. Rashed
Publié: (2018)

Consumer perception and brand Preference for purchasing paints: a study on RAK Paints
par: Mamun, Md. Abdullah Al
Publié: (2018)

Consumer behaviour in a week /
par: Cave, Susan, 1949-
Publié: (2001)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
par: Sultana, Jesmin
Publié: (2024)

Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
par: Ullah, G. M. Shafayet, et autres
Publié: (2016)

Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
par: Saquib, Mohammad Nazmus
Publié: (2024)

Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
par: Ahona, Annan Masum
Publié: (2024)

Advertising and the mind of the consumer : what works, what doesn't, and why /
par: Sutherland, Max
Publié: (2010)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
par: Mehzabin, Mubasshira
Publié: (2024)

Consumers' behavior towards telecommunication operators’ services in Bangladesh
par: Hasin, Munira
Publié: (2021)

How digital marketing is helping Radhuni to attract more consumers and create more awareness for their brand
par: Chowdhury, Sunzid
Publié: (2024)

Contemporary issues in marketing and consumer behaviour /
par: Parsons, Elizabeth
Publié: (2009)

Consumer behavior /
par: Hoyer, Wayne D.
Publié: (1999)

Understanding the consumer /
par: Szmigin, Isabelle
Publié: (2003)

Consumer behavior /
par: Hoyer, Wayne D.
Publié: (2009)

Impacts on consumer behavior through online video advertisement
par: Bhuiyan, Anisul Islam
Publié: (2021)

Consumer behavior & marketing strategy /
par: Peter, J. Paul
Publié: (2010)

Consumer behavior : buying, having, and being /
par: Solomon, Michael R.
Publié: (2011)

Analysis and determination of consumer behavior on digital marketing
par: Masherafi, Nishat Rahman
Publié: (2023)

Role of digital marketing in creating brand awareness and affecting consumer buying behavior
par: Rahman, Md. Zubair
Publié: (2021)

Relationship of loyalty programs with customers’ purchase quantity and frequency
par: Islam, Ariful
Publié: (2024)

Consumer behavior : concepts and applications /
par: Loudon, David L.
Publié: (1993)

Effective advertising : understanding when, how, and why advertising works /
par: Tellis, Gerard J., 1950-
Publié: (2004)

Understanding the consumer /
par: Parameswaran, M G.
Publié: (2003)

Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.
par: Khondokar, Golam Ishtiaq
Publié: (2017)

Effect of digital media on consumer purchasing decision
par: Siddique, Rudmila
Publié: (2017)

Consumer behavior : buying, having, and being /
par: Solomon, Michael R.
Publié: (2002)

Consumer behavior : building marketing strategy /
par: Hawkins, Del I.
Publié: (2004)

Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
par: Karmaker, Samanta, et autres
Publié: (2024)

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
par: Taufique, Khan Md Raziuddin, et autres
Publié: (2018)

The unmanageable consumer /
par: Gabriel, Yiannis, 1952-
Publié: (2006)

A study on factors affecting the distribution of Square Pharmaceuticals Products in Bangladesh: a case study of Square Pharmaceuticals PLC
par: Turna, Kazi Tasmia Mahmud
Publié: (2024)

Consumer behavior & marketing strategy /
par: Peter, J. Paul
Publié: (2005)

Customers-purchase decision: a study on Aamra Networks Limited
par: Sarker, Brototi
Publié: (2021)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
par: Bari, Md. Safiul
Publié: (2018)

Services marketing and branding strategies of Englishplz Limited
par: Morshed, Zarif
Publié: (2024)

Correlation between consumer attitude and market opportunities for green products in Bangladesh
par: Costa, Chowa Francisca
Publié: (2023)